Ep160 Show Me You Know Me®, How Samantha McKenna Built #samsales Before Day One
Sales Talk for CEOs · Alice Heiman
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Show Notes
Samantha McKenna didn’t just start a sales consultancy—she launched it with customers waiting in line. In this episode, she reveals how building an authentic presence on LinkedIn before starting #samsales set her up for immediate success. Learn how she transitioned from being a top rep at LinkedIn to bootstrapping a fast-growing company and how CEOs can do the same.
Listen to how one founder defied convention, ditched traditional sales tactics, and built a business on human connection, one LinkedIn post at a time.
🔗 Connect with Samantha McKenna:
https://www.linkedin.com/in/samsalesli/
https://www.samsalesconsulting.com
🔗 Connect with Alice Heiman:
https://www.linkedin.com/company/alice-heiman-llc
Recommendations by Samantha
Book every CEO should read: 📚 Unreasonable Hospitality by Will Guidara Get the book
Podcast recommendation: 🎧 HBR Women at Work by Harvard Business Review Listen to the Podcast
Top advice for CEOs from Samantha McKenna: “Quality over quantity. Get back to the basics. Teach your sales teams how to listen, how to problem-solve, how to be human in the sales process—while the world chases AI at scale, you'll win by mastering the fundamentals.”