
Season 13 · Episode 2
Ep159 The Go-to-Market Mistake Most CEOs Make—and How to Fix it with Expert Garrett Mehrguth
Sales Talk for CEOs · Alice Heiman
May 6, 202546m 32s
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Show Notes
Most GTM strategies miss the mark—and CEOs are often the reason why. In this episode, Garrett Mehrguth reveals the critical mistake leaders make and how to align sales, marketing, and messaging around the right buyers.
Connect with Garrett Mehrguth
https://www.linkedin.com/in/garrettmehrguth/
(25) Directive: Posts | LinkedIn
Connect with Alice Heiman
LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/
Alice’s Website: https://aliceheiman.com/