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Ep159 The Go-to-Market Mistake Most CEOs Make—and How to Fix it with Expert Garrett Mehrguth
Season 13 · Episode 2

Ep159 The Go-to-Market Mistake Most CEOs Make—and How to Fix it with Expert Garrett Mehrguth

Sales Talk for CEOs · Alice Heiman

May 6, 202546m 32s

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Show Notes

Most GTM strategies miss the mark—and CEOs are often the reason why. In this episode, Garrett Mehrguth reveals the critical mistake leaders make and how to align sales, marketing, and messaging around the right buyers.

Connect with Garrett Mehrguth

https://www.linkedin.com/in/garrettmehrguth/

(25) Directive: Posts | LinkedIn

Connect with Alice Heiman

LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/

Alice’s Website: https://aliceheiman.com/