Season 123 · Episode 12
Why Your Ad Spend isn't Turning into Leads with Sahil Patel
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
November 29, 202521m 22s
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Show Notes
There is a fatal disconnect happening in B2B marketing: The "Dog Food vs. Cat Food" problem.
Sahil Patel (Spiralyze) explains that if your Google Ad promises "Lowest Processing Fees" (Dog Food), but your landing page highlights "Premium Customer Support" (Cat Food), you've broken the user's trust immediately. This message mismatch is a primary driver of high bounce rates.