Whats Not Working With Marketing - Wayne Mullins

Marketing is vitally important for all sales organizations. It's how messages about the product or service are delivered, it's how you expose consumers to messages about your brand, and it's how your company gets people in the door. However, marketing is not always done effectively. There are a lot of things that aren't going well with marketing. Wayne Mullins explores what's wrong with marketing, and how to correct it, in this expert sales interview hosted by John Golden.