Season 53 · Episode 6
What is Transparency In Sales with Todd Caponi
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
March 16, 202123m 11s
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Show Notes
Behavioral and decision science shows that being transparent in showing that your product is imperfect sells better than falsely representing it as perfect. Thus, today's guest in the Expert insight Interview is Todd Caponi, and he explains the benefits of transparency in sales.