Unlocking the Power of Instinct in Marketing with Leslie Zane

In this episode of the Expert Insights Interview, John Golden sits down with Leslie Zane, an award-winning marketer and CEO of Triggers. They dive into the incredible influence of instinct in marketing, focusing on how the unconscious mind plays a key role in brand decision-making. Leslie introduces the concept of the "brand connectome" and explains its importance in shaping consumer perceptions. She shares success stories, like McDonald's real food strategy, and provides actionable advice for CMOs on harnessing instinctive triggers to drive brand growth. Leslie's insights underscore the importance of aligning brand messaging with familiar elements to build stronger connections with consumers.