Season 90 · Episode 3
The Power of Creative: How Wellow Became a $20 Million Brand - Kyle Hoffman
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
May 23, 202320m 54s
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Show Notes
In this podcast, John Golden interviews XenoPsi Ventures CEO Kyle Hoffman on digitally building direct-to-consumer (DTC) and e-commerce firms post-iOS 14. Kyle discusses Wellow, a compression sock business, and their DTC strategy. He stresses creativity, behavioral science, and excellent customer service. Kyle encourages $5-25 million firms to contact Function expansion for expansion assistance. John congratulates Kyle at the end.