The Power of Authenticity: Building Trust in Your Brand with Lenya McGrath
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this podcast, John Golden of Sales POP Online Sales Magazine and Pipeline CRM, along with marketing leader Lenya McGrath, highlight the vital role of authenticity and alignment in branding. They stress the importance of brands connecting with customers through core beliefs, cautioning against inauthenticity. The discussion includes challenges of aligning modern, possibly virtual organizations, and the CEO's role in driving alignment. They also touch on the impact of COVID-19 on people's alignment with organizations.