Season 22 · Episode 5
The Fatal Flaws of the Funnel and Why Salespeople need to be Marketers with Carman Pirie
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More. · SalesPOP
December 18, 201920m 52s
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Show Notes
Fatal Flaws of the Funnel: The funnel model is a modern mainstay, suggesting that marketing's job is to bring prospects into the "top" of the funnel through a variety of tactics, convert them into leads, qualify and handle them, pass them to sales to assess the opportunities, and eventually close a few customers at the "bottom" of the funnel.