Season 78 · Episode 4
The Art and Craft Of Brand Positioning Development with Ulli Appelbaum
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
June 29, 202226m 43s
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Show Notes
Your brand is about your customers' association with your offering, not your logo and tagline. In this Expert Insight Interview, we welcome Ulli Appelbaum, author of The Brand Positioning Workbook.