Season 16 · Episode 7
Sales Differentiation
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
May 24, 201922m 19s
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Show Notes
Lee Salz: Founder and CEO of Sales Architects, author of several books including Sales Differentiation which was awarded by Top Sales World the silver medal for top sales book of 2018. The philosophy of the book was developed by Lee over the last 30 years and is applicable to any industry and company of any size; the more effective you are at differentiating the more effective you will be at protecting your price margin.