Season 3 · Episode 1
Sales and Marketing Alignment
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
March 28, 201916m 12s
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Show Notes
Sales and marketing alignment is a challenge that has come about in recent years. Especially as the sales industry has undergone a technological revolution, it is even more critical than ever to unify the sales and marketing teams. Maribeth Kuzmeski, interviewed by John Golden, discusses some changes that marketing people can make to help unite these formerly separate entities.