Season 119 · Episode 12
Redefining Sales: The Power of Passionate Ambivalence with Sue Heilbronner
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
September 10, 202522m 26s
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Show Notes
Are you tired of the old-school sales mantras that feel pushy and inauthentic? In a recent interview, sales and leadership coach Sue Heilbronner introduced a groundbreaking concept that's changing the game: Passionate Ambivalence. This isn't about being indifferent; it's about being genuinely enthusiastic about your product (passion) while maintaining a healthy detachment from any single outcome (ambivalence).