Permission Selling with Mike Bosworth

Most of us in the sales and marketing game are familiar with permission marketing. Any time you put in your email online, you give a company permission to market to you. But permission selling is a little bit different, in that a salesperson gets permission from the buyer to sell to them, after they have opted in and accepted the opportunity to be pitched to. Mike Bosworth, interviewed by John Golden, explores how permission selling can increase sales and create more successful salespeople.