Season 100 · Episode 1
Maximizing Sales with Intent Data and Storytelling with Zack Gutin
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
May 10, 202422m 26s
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM talk with marketing consultant Zack from Think Alike Media about the strategic use of intent data and storytelling in sales outreach. Zack advocates for a personalized, multi-channel approach, focusing on building trust and understanding the prospect's problems.