Season 2 · Episode 5
Marketing Support for Sales
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
March 21, 201919m 51s
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Show Notes
In this day and age of the sales world, you might think that sales and marketing engagement would be very integrated. However, this isn't exactly the case. There is still a struggle between sales teams and marketing teams, and this difficulty unifying them had consequences that affect the entire organization. Joel Capperella, interviewed by John Golden, discusses how marketing can truly engage with sales.