John Ray: Stop Selling Hours and Start Pricing What Your Expertise Is Actually Worth
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Pricing and business development expert John Ray joins Sales POP! host John Golden to explain why hourly billing is the fastest path to commoditizing your professional expertise — and how consultants, attorneys, coaches, and fractional executives can shift to value-based pricing by mastering the art of the discovery conversation. John's framework centers on understanding how clients experience value, not just what they need delivered. Learn more and access free resources at https://www.johnray.co/