Is Your Book a Trophy or a Tool? Susan Friedman on Author Strategy
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More. · Sales POP!
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Show Notes
Susan Friedman, founder of Aviva Publishing & Marketing, joins host John Golden to share why most nonfiction business books fail to generate results — and how a strategic shift toward niche marketing, bulk sales, and long-term promotion changes everything. With 30 years of experience and 18 books published, Susan gives authors a practical roadmap for turning their book into a business asset rather than a shelf trophy. Learn more and connect with Susan at https://avivapubs.com.