How GCC Brands Win American Audiences - Rihab Abouzaki
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
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Show Notes
Rihab Abouzaki, creative director at This and That Communications, cuts through the noise on international advertising. Her approach ignores flashy social media metrics and focuses on what actually converts: streaming TV and strategic podcasting.
American consumers demand credibility. That means partnering with tax-paying U.S. agents who unlock access to 300+ streaming platforms reaching massive audiences weekly. Entry costs start at just $5,000 monthly—far more accessible than most Gulf brands realize.
Podcasts offer something digital ads can't: intimate connection. When brand leaders share authentic stories on industry-relevant shows, they build authority and trust that drives real action.