How Can You Take Advantage of Your Most Valuable Marketing Asset with John Hinson
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
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Show Notes
In this podcast, John Golden and John Hinson explain how nurturing your audience and staying in touch may increase recommendations and repeat business. They propose a "content loop" comprising good material, social media, and a strong website to keep in touch with your audience. Maintaining contact with your audience and developing a content loop requires consistency. The speakers also highlighted giving your audience value and creating trust. The speakers recommend nurturing customers to increase referrals and repeat business.