How can understanding customers' needs lead to sales success? with Karl Becker
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
On this podcast, John Golden talks to Karl Becker about his new book "Iceberg Selling." They talk about digging deeper into clients' demands and sales strengths. Karl stresses the necessity of interacting with consumers and understanding their individual situations. They discuss focusing on strengths rather than problems and account managers taking ownership and driving their accounts to success. Sales requires authenticity and honesty, according to both. In general, they love sales and its social influence.