Season 91 · Episode 8
How Can a Fractional CMO Improve Your Company's Bottom Line? with Joshua Ramsey
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
July 18, 202321m 58s
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Show Notes
In this podcast, John Golden interviews fractional CMO Josh Ramsey on his role and benefits for firms. They define a fractional CMO and how it can boost marketing, branding, and sales. They discuss marketing complexity, strategic message, and customer needs. Josh recommends carefully assessing CMO candidates' skills and personality and searching beyond sector boundaries for new views. They conclude that business is about value and service.