Season 49 · Episode 10
How Account Based Marketing Helps Close Big Deals with Mike Maynard
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More. · Sales POP
January 21, 202117m 20s
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Show Notes
Would you prefer to focus on potential and existing clients who are willing to spend large amounts of money, or would you rather close easy deals that bring less money? Today's guest in Expert Insight Interview is Mike Maynard, and he discusses how account-based marketing can contribute to closing big sales deals.