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Direct Mail's Lasting Impact in the Digital Era: Expert Insights with Mike Gunderson
Season 98 · Episode 5

Direct Mail's Lasting Impact in the Digital Era: Expert Insights with Mike Gunderson

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

March 9, 202422m 41s

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Show Notes

In an age where screens dominate our lives, it's surprising to learn that direct mail, a method many consider old-fashioned, still has a strong impact. I talked with Mike Gunderson, a direct marketing guru, to uncover the secrets behind direct mail's success in the digital era.