Season 52 · Episode 5
Advancing Analytics Maturity with Google Marketing Platform with Michael Loban
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
March 2, 202123m 13s
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Show Notes
In this Expert Insight Interview, we welcome Michael Loban, author of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. He and John Golden discuss the book and the principles within it, focusing on the specific aspects that digital marketers can use to get a leg up on the competition.