Season 2 · Episode 7
Account Based Sales Strategy
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
March 25, 201917m 1s
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Show Notes
Account based revenue strategy (ABR) has been a buzzword in the sales world, yet few people understand it or use it properly. Trish Bertuzzi, interviewed by John Golden, explores the ways that using ABR can help, or hurt, your organization.