SFR 9: Interview - Dallin Greenberg and Kristian Cotta Discuss Their Political Quiz Funnel...

Steve:

Hey, everyone. This is Steve Larsen and welcome to Sales Funnel Radio.

 

Speaker 4:

(music starts) Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. (music ends)

 

Steve:

All right you guys. Hey, I am super excited. Today I've got two very special, kind of unique guests on the podcast. As you guys know, a lot of times, I record my own thoughts on things that Russell and I are doing to make marketing awesome, but I like to go and interview other people as well. Today I've got on the show with me, it's Dallin Greenberg and Kristian Cotta. These guys have a pretty awesome unique way for building funnels. Anyways, I want to welcome you. Thanks for joining me.

 

Dallin:

Appreciate it.

 

Kristian:

What up.

 

Steve:

Hey. I actually was thinking about it and Dallin, I don't even remember how we actually met. It wasn't that long ago, was it?

 

Dallin:

Ah, no, not very. Just a couple weeks.

 

Steve:

Just a couple weeks ago.

 

Kristian:

I think Dallin met you the way that him and I kind of joke about he's the black box back alley hacker. He does all the ...

 

Dallin:

If there's someone I want to meet, I find a way.

 

Kristian:

He's the unconventional guy. You won't find his practices in a book or a manual.

 

Steve:

Crap, that makes me a little nervous.

 

Dallin:

Yeah, don't mess ... I told Kristian the other day ...

 

Kristian:

Not black hat, black box.

 

Steve:

Yeah. We can call it whatever we want, right? No, just kidding.

 

Kristian:

Yeah.

 

Steve:

Well, hey thanks for-

 

Dallin:

I told Kristian, the other ... Oh, I'm sorry.

 

Steve:

No, no, you get a say. Thanks for letting me wake you up at the butt crack of dawn and still being willing to share some cool stuff.

 

Dallin:

Yeah.

 

Steve:

How did you guys start meeting or working with each other?

 

Kristian:

I'll let Dallin take that one.

 

Dallin:

Yeah. I was working on a kind of unique project. We had a guy up in Scottsdale that owns a software. He's the developer. It's a software that does algorithmic stock trading and he was stuck with his marketing. He's a big guy. He's got a lot of stuff going, but anyway, we were trying to help him get some plans going.

 

 

I had actually watched Kristian on Periscope. I'd met a lot of guys on Periscope and one day I noticed Kristian was actually in Chandler, which is only a few miles away from me. Like I said, if I see someone, I'm going to find a way to meet him, so I'll comment in his Periscope a few times and little by little, end up getting his contact info. Day later we're in a Starbucks together talking about a plan that we can do, well I was more impressed with Kristian, what he was doing. My partner that I was working on with this marketing plan for this software developer, we were on kind of different pages. I have a background in sales and Kristian's dynamic was a little more my still, so my partner ended up leaving and I ended up asking Kristian, "Hey, is there anything on the side that you're working on or that I think we can do together?"

 

Steve:

Mmm.

 

Dallin:

Badda bing badda boom. We've ... I feel like it's the perfect love story. We've been hanging out pretty much ever since.

 

Steve:

As long as he says the same thing, I guess that is true, right?

 

Dallin:

Yeah. Yeah.

 

Kristian:

Yeah, no. The funny thing, Steve, about Dallin is I'd been with ClickFunnels, I was one of the first 50 people that signed up for the beta version of ClickFunnels.

 

Steve:

Wow. You're from the dark ages, Man, that's awesome.

 

Kristian:

Dude. Yeah. We were just talking yesterday because we literally I mean the crazy part ... I'd been so resistant to start using Actionetics.

 

Steve:

Yeah.

 

Kristian:

Until I had to transfer from Infusionsoft to AWeber, AWeber to ActiveCampaign and we're trying to do something and it's like, "Dude, why don't we just use Actionetics?" It's all in here." I'm like, "Fine." We're switching everything over and I needed ... I'd been doing funnels and learning about ... like when I first signed up for ClickFunnels, I didn't know what a funnel was. I wasn't even sure what Russell had explained to me. It just sounded so cool and I was like, "Dude, I'm going to figure this thing out because what he's talking about and the numbers, I'm like, "That's what I need to be doing. That's it." I been doing this for two and a half years, which is kind of a long time in funnel years.

 

Steve:

Yeah. Yeah, it is.

 

Kristian:

It's not really that long of a time in regular terms, but I got on Periscope and started kind of talking about my business. At the time, I was trying to grow this fitness, be an online fitness guy.

 

Steve:

Yeah.

 

Kristian:

I'd used funnels to grow an email list of 3,500 people and I got on to Periscope and nobody cared about the fitness. They wanted to know how I was growing my email list and how I was doing my, how was I doing this business.

 

Steve:

Interesting.

 

Kristian:

Then I kind of became one of the funnel guys on Periscope and was a speaker at the Periscope Summit. I got this notoriety on Periscope for, they call me the King of Funnels. I'm like, "No, guys. I know some really big funnel guys on Periscope." They're like, "No, King of Funnels."

 

Steve:

Wow.

 

Kristian:

It's been like two and a half years of this little journey of learning funnels where it's been ... I'll tell you the three guys I credit everything to are Russell, Todd Brown and [Lo Silva 00:06:09].

 

Steve:

Mmm.

 

Kristian:

I actually had just finished the PCP coaching program with Todd Brown and those guys. Dallin, when he came to me was like, "Dude, this stuff you're talking about is awesome." I said, "Well, let's, I need a guy that gets it. That is driven and ... " that was Dallin. Now we've got this little, little agency we're trying to scale.

 

Steve:

That's awesome, because good partners are hard to find. I remember I started doing this back in college. My buddy and I were driving traffic for Paul Mitchell and we were doing all this stuff. I ended up firing, going through nine different partners. It's cool that you guys found each other, you know what I mean? That's pretty rare just right there.

 

Kristian:

Yeah. If you go back and talk about Dallin's ... there's a couple of key things that I was looking for, because I have an entire course. You love Periscope. I saw some of your Periscopes on YouTube and ...

 

Steve:

Dang it. Man, those were the new days for me.

 

Kristian:

Yeah. I was a speaker at the Periscope Summit in January.

 

Steve:

Cool. Wow.

 

Kristian:

Dallin's helped me develop this program and it's something that we've rolled out in beta and we're going to roll out as a digital product. It's called the Live Video Funnel. I've been working with Todd Brown and the guys at MFA on the entire sequence and the packaging and all that kind of stuff. They're calling Kurt [Malley 00:08:00] speaking at Marketing F...