SFR 58: The Dominant Thought...

You're not alone, but it'll sure feel like it sometimes. Here's how to deal with it...

What's going on guys? You guys ready for the greatest episode of Sales Funnel Radio ever, until the next one comes out? Me too, let's get started.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen.

Hey guys, I'm super excited for today, this is going to be awesome. A lot of you guys know we just got a house recently, we just got a house, and my wife and I were getting used to the new chores that come with home ownership, you know what I mean?

There's yard work, there's all sorts of stuff that you would not think about until you actually own your actual house, which is awesome, and it's been a whole lot of fun to do so. Funnels certainly have played a role in our ability to do this and be this. We know that realistically, we'll probably pay the house off in just a couple years here, and we're super excited about that.

It's not a mansion, but it's much larger than we actually need, but it's very fun. I'm not bragging, but I just want you guys to know what's possible out there if you guys are just barely getting started, which I know a lot of you guys who listen to this are. So anyways, I was outside the backyard, and I was doing yard work.

Actually, I really enjoy yard work, it's therapeutic for me, mostly because I'll toss on some podcasts, and I'll just lose myself a little bit while I'm doing stuff. I was in the backyard, and I was doing a few things, and I always like to find new podcasts, I don't know why, I just really like podcasts. I've personally gained a lot from them.

Anyway, I like podcasts a lot, and so I'll go download tons of them. I have a huge list of them, and sometimes I'll just go open up my phone, and just start looking at random ones, and I always binge listen to someone's podcast, I'll listen to like 15 episodes at once, and decide if I want to keep going on it, you know what I mean?

Well, there was this new podcast, and it will remain nameless, but it was so funny.

I don't know if it was just episode number one, or what, it sounded like it was a podcast that was just barely starting, but it was this guy who was getting up ... And again, I'm not badmouthing him, but I am blatantly disagreeing with him, okay?

If anyone's offended by that, whatever. Anyway, so this guy gets on and he's like, "Hey, thanks so much ... Thanks for joining my podcast." And he starts going into a few little pieces and tips, things like that, and he was extremely ... It always bothers me when people just get up, and they just try and prove how awesome they are. It's like, "Okay, let your content prove that," you know what I mean?

Anyway, so he gets up, and he starts naming all these stats, and it's very professional, and I can tell he probably starches his shirts, you know what I mean, you know what I mean? I was like, "Okay, you know, this doesn't ... Already I don't really want to keep listening to this."

But he said one line that about made me hit the floor. I couldn't believe that he made this statement that he did, and when he said it, I actually rewound the podcast, because I was listening to him at two times speed, and you know, because you can listen faster than you can talk and read and all that stuff, or you know, out loud anyway.

I re-listened to it, and I was like, "Oh my gosh, he actually said it." He just listed all these stats out about himself. Is he just full of it, or is this a real thing, you know? It's not my podcast nature to typically go badmouth somebody else, so I'm so sorry if this is ... It's not the normal culture, but it's just, ah, what he said really threw me off.

What he said was, "Entrepreneurs are not marketers." And I was like, "What the heck did you just say? Wait, what?"

I went and I rewound it, and he said, "Entrepreneurs aren't marketers." I would like everyone on this podcast to know that yes, yes they are marketers by nature, because an entrepreneur is somebody who's proving an idea, therefore that means they're selling. What is selling? It's an arm of marketing, right? It's marketing, it's all marketing.

Me doing this podcast right now, whether or not I want it to be, is a form of marketing, does that make sense?

We've gone over the difference before, between what sales and marketing is, right? Sales is what happens when it's face-to-face, what you're actually saying to the person, right? What are you saying on the webinar, what are you saying when they're inside the funnel, what's on your sales video? That's why it's called a sales video.

However, marketing is the act of getting people to your face, so it's all the other pieces that go into actually getting them to walk up to you, right? What actually gets them to your funnel, what actually gets them to your webinar, or whatever it is. That's the act of marketing, and it doesn't stop when sales start.

Marketing continues to go all the way through the fulfillment of the product, as well as teaching them to consume the product, right? I think it was Dan Kennedy that said, "Marketing only has two ..." No, no, "A business only has really two responsibilities. The first is to innovate, and the second is to market." That's it, those are the only two things that you really have to do, those are the only actual two responsibilities that the entrepreneur has, to innovate and to market, and all marketing is, is education, right?

It's a form of education that actually gets people to cause belief in your product, you know? That's basically what it is. And so this guy's coming out, and he's like, "Yeah, entrepreneurs are not marketers, and that's why my stuff's so good, and that's why I'm so amazing." I was like, "Holy crap, this is episode one for you, you're a brand new podcast, but I cannot listen to you anymore, that's pure crap, pure crap."

You know what's funny? I've got this rule now, I never work with a business when the CEO, or entrepreneur, or person in charge of the business in general, whoever it is, president, whatever you want to call it. If the person who's in charge of the business is also not ... if he's not also the person who's in charge of marketing,

I 100% already just do not ever work with them, ever. That comes from a lot of experience, that comes from a lot of places of me going, "Oh my gosh," it is so frustrating for me to go out and go, "Hey, person who's not in charge of the business, but who does marketing, but that makes no sense. How about we build a funnel?"

Well, then they got to go clear it with this guy, and then they got to go over to this guy, and they got to go over to this guy, and then finally the guy comes back, "No." And you're like, "What? Are you kidding me? Hey, you know what would be cool, what if we added an order bump?"

"All right, well let me clear that through legal, let me clear that through this person, let me go through here." I'm like, "Are you kidding me? It's an order bump, like what else is there to think about? Are you running through the benefits? Why are we not doing an order bump?" You know what I mean?

It...