SFR 285: My Own Life Makes The Best Hook...

New environments are some of the easiest ways to create a new hook. Unless you physically never move, ever, this will work for you…

I've been traveling A LOT lately, (more than I like), but what happened was, and with full disclosure…

 

 I said yes to more things than I realized I did
 

...and that's okay.

 

But life’s been a little busier than normal and I've been speaking in interesting places like crazy…

 

So, I thought it would an awesome idea to show you how to promote your business, create a hook, add curiosity, and leverage your time in a NEW and novel way…

 

What I’m about to show you, has doubled my income in just 3 days.

 

… it’s also lead me on some crazy adventures 😉

 

HOW TO PROMOTE YOUR BUSINESS & LEVERAGE YOUR TIME!

 

I don't remember the first time I first saw Russell do this, but I remember thinking, "Oh that's really clever and cool!" 

 

Russell would be speaking in different places and instead of just traveling solo, he’d bring a film guy to film the whole journey -  so he could capitalize and leverage what he was doing over and over again. 

 

#Genius

 

But until recently, I wasn’t doing that…

 

I’d just go speak at different places, sell, and that would be it…

 

 Sometimes I tell you about it, and sometimes I wouldn't.

 

I speak a lot of places, but I'm pickier than I used to be.

 

In the past, I’d just get on anything, and it was the same with podcasts... 

 

However, I probably won't do as many interviews for people's podcasts as I have in the past because…

 

 I'm gonna start designing my lifestyle a little bit more, which is very exciting, and a natural step after a certain spot. 

 

So in order to capitalize MORE on my time, there are a few things I've been doing...

 

I was on an interview today and the guy asked me “How do you stay so effective?” 

 

Well...

 

One of the things is, I only work from 9:00 to 6:00. 

 

… and that might shock some of you, but that's what I do.

 

 I work from 9:00 to 6:00, and once that's over, I don't do anymore! 

 

Sometimes, I’ll work in the evenings... 

 

• If I have an event happening.

 

• If OfferMind's coming up.

 

• If I'm speaking somewhere.

 

 but that’s the exception, NOT the rule.

 

 The Rule is…

 

 I work 9:00 - 5:00, and that's it, and whatever I don't get done, I'm okay with that.

 

I've had to be strict with myself and then be okay with that.

 

I've been doing that now for a little over a year... Crap, it's October!  so it's actually been a little over a year-and-a-half 😂 

 

I'm really enjoyed where things are moving to. 

 

MY FILM GUY

 

One of the things I've been doing to stay more effective (just like Russell) is to have a film guy follow me on my trips. 

 

It’s kinda funny how I found him…

 

I was at my sister's wedding (which was awesome) - it's cool to see your little sister get married,  and while I was there, I saw this film guy, and I was like:

 

 "Oh, he's really into it. I like his style, he seems to be getting some neat shots."

 

 And then, when I saw the video he produced, I was like, "Dude, that was good." So I reached out to him on Facebook and asked:

 

 "Hey, I'm speaking at Carnegie Hall, do you wanna come film me on the journey, while I'm there, in the streets, and then on the way back?"

 

He's like, "Sure." 

 

So I paid for his ticket, paid for everything, (paid him, obviously), and then he filmed the whole journey and we did some cool stuff. 

 

Here’s what happened…

 

Now, I have a little bit of an advantage ‘cause I've already read Traffic Secrets, but I can share this with you as I’ve heard Russell talk about this on his podcast…

 

 One day he and I were sitting in his office, and he had just come back from hanging out with Dean Graziosi for a day. 

 

And, at the time of this story, Dean filmed an ad a day which helped him to sell 4x as many books - it was ridiculous!

 

Rather than spend a ton of time writing a single ad, Dean literally competes by making a massive amount of new ads. 

 

I was like, "That's really interesting." 

 

ENVIRONMENT & THE HOOK

 

So there I am with my *FULL* speaking diary and a ton of traveling to  interesting places to do, so I was like:

 

 "You know what? Every time we land somewhere, let's find the cool tourist attractions, and when I'm not speaking let’s go to those attractions and film ads.” 

 

...and that's what we've been doing.

 

In the last two or three weeks, we've easily filmed 50 ads, no joke. 

 

We just wrote this MASSIVE list of all the things that we promote (and maybe you don't even know I have that many things that you could buy?)... 

 

… and we filmed ads for each one of those things with a brand new hook that tied into the environment I was in.

 

Let me explain…

 

 Today, I’m here in a baseball park so, I might say:

"Boom, what's going on? It's Steve Larsen! Hey, I'm so excited, I'm in a baseball park and I want you to hit out to the park this year. So go ahead, post y...