SFR 279: OfferMind Event Walkthrough

Here's a sneak peek of the event hall, the week before OfferMind. I walk through some of the event psychology…

 

I’m about to take you back in time to four days before my 2019 OfferMInd Event…

 

So I can reveal to you…

 

1. The secret sauce of how I set up an event 

 

1. Why I think that is that the last few years have evolved the way they have…‘cause it's NOT normal.

 

1. Why OfferMind is NOT a funnel event (and what type of event it is).

 

1. Why I HATE bad swag (and where I get my haircut 😉)!

 

1. The extremely special venue I’ve chosen for OfferMind 2020

OFFERMIND 2019 TIME TRAVELING

 

I’m standing in the Boise Center where, in ONLY four days,  OfferMind2019  is about to take place!!! 

 

It’s a beautiful place with lots of salespeople hanging out below me in the courtyard! 

 

I'm not finished with my slides or my presentation… and we have a ton of swag to stuff…

 

 But I want to take a moment to show you around and share some fascinating event psychology that you may not be aware of.

 

What's fascinating is that I’m completely aware that…

 

 What I am doing right now is NOT normal for the amount of time that I've been doing it. 

 

… it's NOT a boasting thing, but it is a reality. 

I haven't been graduated from college for even four years yet, which is nuts!

 

I'm pretty sure we just crossed $2 million in total revenue, and now we have an event that’s gonna be around 650 people - that's crazy!

 

Let me ask you a question…

 

 Q: How many people have built a funnel? 

 

A: A lot of people have built a funnel. 

 

Q: How many people have built a funnel that has made no money? 

 

A: A lot, right? 

 

… and that's rough to say, but it's true. 

 

However, it's NOT the funnel. It's the person. 

 

At the time of me making this video, we’ve sold 624 tickets and for the last few months, we've been selling roughly 10-tickets a day…

 

 I don't know why, but that's about what we've been at for a little while, and it's pretty steady. 

 

Selling events is hard. 

 

It's one thing to sell a product on the internet, it's totally different to get somebody to…

 

• Book a plane ticket

 

• Find a hotel

 

•  Make arrangements 

 

• Take time. 

 

You know what I mean? 

 

FROM CLICKFUNNELS TO OFFERMIND

 

 I left my job, January 1st, 2018 - that's when I officially pulled the cord and decided to be a solo entrepreneur…

 

I very quickly realized that being a solo entrepreneur is the same thing as being broke. 

 

• You need a team. 

 

• You need people. 

 

So things have changed a ton for since then… and next year’s OfferMind is gonna bring things full circle for me in an exciting way…

 

But for now, let’s go back to OfferMind 2019!

 

So when people enter the building from the courtyard, they’ll use the escalators or the elevator to get to the event hall.

 

Registration is gonna be in this room….

 

We're flying in a company that ONLY does registration for events - ‘cause the registration process has gotta be smooth like butter. 

 

We have these iPads loaded with all the ticket data, so you come in and you plug in the email that you bought with and it finds your record…

 

 And then, right on the spot, it actually prints out the ticket. It's really cool. 

 

Everyone gets a tag, but if you're a VIP you get an extra little tag that says ‘VIP ‘ - that gives YOU access to a bunch of stuff. 

 

You get a t-shirt, a ton of other things

 

THE WAR AGAINST BAD SWAG!

Oh, my gosh, our swag is soooo good!!!

 

I hate bad swag. 

 

I owe it to my message to make nice swag... and so, I do.

 

 This event cost me a solid quarter million. 

 

*SOLID*

 

I love what I do and I want people to have a good time when they show up.

 

And when I say “This is marketing,” I can't be the guy who has no proof in the way he's living. 

 

 *I owe it to my message* 

 

It's NOT about showboating 'cause I certainly don't do that... 

 

Man, I get my haircut at SportsClips 😉

 

So, swag-wise, people are gonna get…

 

• Awesome shirts. 

 

• A cool notebook. 

 

• An event book, which is like a magazine, literally, in fact, I think a magazine company is printing it.

 

• Different ribbons if they've done the  One Funnel Away with me or bought some of my other products.

 

There are about 30 amazing incredible volunteers showing up to do and I'm so appreciative of them. 

 

We got A LOT of swag to set up.

 

We have from 1 PM to about 4 PM Sunday to stuff swag and get things ready. 

 

AN OFFER HE COULDN’T REFUSE!

 

Some people have asked, "Stephen, why did you do the event on Labor Day?" 

 

Well, if you go back to Sales Funnel Radio (maybe 50 episodes ago)... 

 

The title of the episode is How I Pitched Russell Brunson to Keynote at OfferMind. 

 

...I went through, i...