SFR 274: A Marketers Role

When you get down to the core of it, the list of roles Marketing owns is actually quite small. Powerful, but short.

 

Recently my revenue took another BIG jump, but funnily enough, I'm doing less of the things that MOST people spend ALL their time doing (e.g. funnel building and posting on social media)... 

 

So I started thinking about why this happened?

 

And it all came down to a very interesting principle that enabled me to come 2nd in an affiliate competition (that I didn’t even know was going on)! 

 

Here’s how it happened…

 

HOW TO BE A MARKETER

 

A few months ago, ClickFunnels was doing this BIG promotion for the One Funnel Away Challenge. 

 

I promote with the One Funnel Away routinely because I think everyone should go for it. 

 

Besides ClickFunnels itself, the OFA challenge has probably been one of the most life-changing things that ClickFunnels EVER put out - so I talk about it A LOT... 

 

Well, I didn't realize that my launch of makeaffiliatesgreatagain.com happened to coincide with the exact time when ClickFunnels was saying:

 

 "Hey, we got this cool contest going on." 

 

I had no idea that there was anything was going on… 

 

… and look where I ended up... *Holy Crap* it's amazing!

 

 I rode a jet ski for three hours and my back’s all sore 'cause I got six feet of air a few times… so you might get to see my fly one day - #Ouch! 

 

I haven't had a break where I just hang out, in quite a while, and…

 

 I'm at a point now where I'm trying to orchestrate some more self-care. 

 

I've worked my butt off! What I’ve done in the last year-and-a-half is pretty rare, but it's come at a cost!

 

So, I'm excited to start doing more self-care and stuff, (and, I'm just being open and real and honest with you. This is part of me documenting the journey, right?) 

 

For a little while, it was kinda rough. 

 

Here’s what’s funny…

 

I didn't know that I’d come 2nd in this affiliate contest until I got a message saying, "Hey, you're coming to Lake Cascade."

 

 I was like, "What are you talking about?" 

 

But that's not the point of this blog 😉

 

Instead, I want to share with you…

 

•  The 3 roles I have in my company

 

• Why it looks like I’m doing sooo much, but I’m working less than I ever have

 

• What marketing is NOT

 

WHY MARKETING IS IMPORTANT

 

My role in my company is the CEO, but I'm also the marketer. 

 

In the last four weeks especially, I've been thinking about my role as a marketer... 

 

But first of all, let me share *MY DEFINITION* of marketing with you…

 

Marketing is the act of changing beliefs with the intent of a sale. 

 

• Marketing has very little to do with logos, that's branding. 

 

• Marketing has very little to do with slogans, with color schemes; that's not marketing.

 

Marketing is the act of changing beliefs for the intent of a sale. 

 

...and so, how do you do that? 

 

I frequently get asked, "Steve, what's your daily schedule look like?" Or "Stephen, what do you do?" 

 

And I get it! ...and it's been interesting to look back and realize what marketing is not.

 

Now, as I say this, I might ruffle a few feathers, but just stick with me for a little bit, okay?

• Marketing is NOT the act of funnel-building

 

• Marketing is NOT the act of posting on social media. 

 

...those are ways to deliver marketing, but they’re NOT marketing itself. 

 

• Marketing is NOT publishing

 

… I’m NOT marketing now unless I choose to try to start breaking certain false beliefs. 

 

I do use my podcast and blog to launch certain products,  and you’ve probably seen me do that!

 

But put quite simply, marketing is the act of changing beliefs with the intent of a sale.

 

So it's been interesting to sit back and ask, "What activities in my company fit that description?" 

 

I'll be honest, at the time of writing this, I haven't built a funnel in six months.  

 

It looks like I’m doing loads of stuff because of the content that gets produced, and I'm not gonna lie; I work like crazy.

 

 I work my butt off between 9:00 AM and 6:00 PM. 

 

Going up to OfferMind, (or when there's a huge thing about to launch), I spend more time, but besides that, I only work 9:00 to 6:00…

 

But as I mentioned, my revenue is still growing in leaps and bounds.. 

 

HOW is this possible?

A: It’s simple!

MARKETING BY DEFINITION

 

 If marketing is the act of changi...