SFR 266: Types Of Entrepreneurs...

I can't stop my brain. 

 

For years, I tried to be like, "Okay, it's nighttime, I'm gonna go try to calm down and wind down." 

 

I don't do that anymore… 

 

Now, I just try and redirect my noggin...

 

WHAT IS ENTREPRENEURSHIP???

 

So... I was on vacation, sitting in a hotel room... my wife had taken our kids on a little walk. I had stuff on my mind, so I decided to take an hour or two to write a post...

 

… and it turned into this thing that was pretty awesome. 

 

BUT when I posted it (and it was a huge lesson for me), something happened that made me laugh!

 

... it was actually a mistake, that I will NOT make again 😂

 

Here’s what happened…

 

I needed a picture for the post, so I took a picture of me speaking on stage for Two Comma Club X coaching program at ClickFunnels. 

 

I was wearing a shirt (that we will definitely be selling) because EVERYBODY talked about the shirt - NOT the post.

 

It took me two hours to write that email, (and it was so good), and EVERY comment afterward was about the shirt I was wearing…

 

 

• Oh my gosh, I love that shirt!

 

 

 

• Where did you get that shirt? 

 

 

 

• That's a cool shirt!

 

 

 

• How do I get that shirt? 

 

 

 

• Should I Google that shirt?

 

 

 

• Where's that shirt, where's that shirt, where's that shirt?

 

 

There was NOT a single comment about the actual post itself. 

 

This is a classic example of the market telling you what to do.

 

I was laughing pretty hard. I was like, "Oh man, that's funny.." 

 

Next time, I'll choose pictures more carefully so that people read the post - 'cause it was some good stuff.

 

So, scroll away from the shirt pic… ‘cause I’m gonna share what I wrote in the email, (before *the shirt* sabotaged it)... because I think there's some power in knowing why I write emails in the way I do…

 

GETTING SURGICAL WITH STEVE

 

There are two things I do spend A LOT of time doing…

 

1. Content Creation 

 

1. Email and Post Writing

 

Whenever I start writing a post, I really wanna go all in and usually, it'll take me a while - an hour per post is not abnormal... 

 

For me, it's surgical. Like... "Oh man, it seems like people are struggling with this concept. Boom! Let's do that.”

 

I have a team of writers and a big content team now, (#Amazing) - their role is to go a little more broad stroke teaser based on the content that I'm promoting. 

 

But when I write stuff, I like to dive in deep... 

 

INTO THE SHARK TANK

 

Recently, I've been watching a bit more Shark Tank.

 

And it's funny…

  

Someone from the corporate world might look at Shark Tank and see both the people sitting behind the desk and the person who's asking for money as an entrepreneur…

 

… and technically, they're right. 

 

But I wanna go through and talk about the different types of entrepreneurs, so you can identify…

 

 "This is the kind of entrepreneur I'm trying to be." 

 

I want you to have a clear understanding of what each of these roles is likely to bring you. 

 

Obviously, I'm talking in stereotypes, I'm NOT talking about science-backed numbers here, however...

 

These are very stereotypical ranges of income that I typically see happen for the different types of entrepreneurs that are out there.

 

THE EMAIL - THE ENTREPRENEUR PERSONALITY

 

Much of the business world is kinda getting carried away with the word "entrepreneur"...

 

So that's how the email started…

 

The subject line was ‘Types of entrepreneurs (or not)...’

 

Much of the business world is kinda getting carried away with the word "entrepreneur"...

And many are calling themselves an entrepreneur when they're really not...

AND, not everyone is an entrepreneur, nor should we expect everyone to be. 

Free Market Capitalism needs different roles...

AND THAT'S OK!

But - 

I wanna share some insights on the differences (because an "investor", "fast food franchise owner", or "copy cat" isn't an entrepreneur).

The term "entrepreneur", (the actual definition) is a noun and the actual definition of the word "entrepreneur" is…

 

 ‘a person who organizes or operates a business or businesses, taking on greater than normal financial risks in order to do so’.

 

Now, I'll tell you, right off the bat…

 

 One of the reasons why the funnel game that we teach is so powerful is that you get to mitigate a significant amount of that financial risk if you just know how to build a funnel.

 

1.  You don't need to take on money

 

1. This post may offend some people 😉

 

WHICH TYPE OF ENTREPRENEUR ARE *YOU*? 

 

 

#1: THE VC-BACKED ENTREPRENEUR?

 

The VC-backed entrepreneur is the type of person who walks up on Shark Tank asking for money. They're asking for VC, (venture capital)... 

 

i.e., they're asking for funding for their business...

 

Entrepreneur, VC-Backed:

Ow...