SFR 262: The 3 Day Design Challenge Winner...

In this interview, I get to chat with the winner of my 3-day design challenge, Sal Peer... AND review his funnel. He did an epic job in this challenge…

 

Here’s the backstory…

 

 Recently, I reached out to a bunch of designers and said, “Hey, I really need to create some Facebook profile frames…”

 

You know when there are these massive events or movements where people put frames over the top of their Facebook profiles... 

 

I thought, “Why don't I do that for my groups!”

 

 So I reached out to all these designers and asked, “Hey, could you design some FB frames?”

 

 In full disclosure, when those designs came back, I did NOT like any of them. 

 

So I thought why not ask my actual audience design the frames instead, so I reached out …

 

 And it was *INCREDIBLE*

 

We ran a 3-Day Design Challenge, and the prize was that I'd critique the winner's stuff on an episode of Sales Funnel Radio…

 

... thus, here we are!

 

INTRODUCING SAL PEER

 

I'm with the incredible Sal Peer,  and I'm very excited that you’re here. 

 

Super excited that you won, (by A LOT). Thank you!

 

You're clearly a very talented designer. It's been awesome having you on here. 

 

You run a company called Funnel Chefs.

 

Anyway, I just want to thank you for being on here; welcome to the show.

 

Sal: Thank you so much for having me, it's a real honor. I've been following your stuff. Amazing! 

 

Just the amount and your presentation. Like, literally, in the last year, it's just gotten better. Like, you've gotten better and I see it.

 

Steve: Thanks, man.

 

Sal: So it's amazing to be here with you. The Design Challenge was so much fun. 

 

It was a challenge to design five frames with no direction. You're like, “Just do it, I trust you. Just do what you can. If you win, you win.”

 

 I'm like, “Holy shit, there's no direction here.”

 

 So I dug into all your stuff. 

 

I went into the MLM Hacks Groups, the Sales Funnel Radio... 

 

I went into EVERYTHING, and I was like, “Okay, what is he talking about?” And then, I was like, “Oh the cube. He's talking about putting stuff together correctly.” 

 

I was like, “Well, why don't we get a Rubik's cube and kinda put the frame around that... 

 

...and whoever's in there has kind of figured out the Rubik's cube for OfferMind and Sales Funnel Radio.”

 

...it was a lot of fun, man.

 

Steve: Dude you're so cool. 

 

It was funny because I remember we were scrolling through all of them, (and thank you, first of all, to everyone who did do it - it was great).

 

Sal: There was some awesome stuff on there, by the way.

 

Steve: Really cool stuff on there. 

 

But there were ones that really caught my eye, and I was like, “Who? Oh Sal, Sal, Sal, Sal, Sal, Sal….”

 

Sal: I hacked it though!  I've got to say, I hacked it.

 

Steve: Good.

 

Sal: I submitted my first drafts, which I never submit. 

 

I was like:

 

 “Oh, let's just stick that out there, and create some traction, I'll see what people are doing, and then I'll come over the top like a minute before the competition ends and just be like, BOOM!”

 

 That was so much fun.

 

Steve: That's funny because I've noticed a lot of the best people on Freelancer, (where I go run contests on there a lot), do the same thing. They just toss something out and then they see, “Yeah!”

 

Sal: Yeah, because you want to see, “Oh, wow, he liked this one so how do I make that better?”

 

 … that's what we look for, and the branding. 

 

I really wanted the branding to be strong. 

 

When somebody puts it on the frame, they recognize the colors, they recognize the kind of thing - that was very important.

 

Steve: So the intent was for my social agents and our community ambassadors to be able to have those frames on their profile, so then people knew, “Hey, this is legit.”

 

Sal: Yeah, it gives them status too. It's a really solid idea.

 

Steve: Yeah, it's been awesome. How did you become a designer?

 

Sal: So it's funny, let's just go back to like four or five years ago. I was out of work. I was living retired or my mom would say, “retarded life,” and I was just hanging out…

 

Then, my wife got pregnant and we bought a house... and I had no money left. 

I had eight and a half grand, (which is three months of paying the mortgage, but NOT the bills, the hospital bills, the insurance, the cars - all the stuff). 

 

I was like, “I got to do something,” and I didn't know what to do. 

 

And it's like you said…

 

 You test your market by presenting offers and seeing who reacts to it,  and I did, basically, the same thing. 

 

I owned computer stores a long time ago, and I started them with classified sections, so I was like:

 

 “Why don't we just put out a bunch ...