SFR 261: My 'Guru Tabs'...

I'm at Myron Golden's awesome speaker training and here's a few of the takeaways from the epic experience...

 

I'm at a really interesting point right now in my business, and I'm trying desperately to ONLY listen to people for the skills that they're known for. 

 

 Meaning, I'm looking around asking:

 

• How can I get better on stage? 

 

• How can I get better at the act of selling? 

 

• How can I get better at just -----? 

 

Then I learn from the one person who's known as being the best.

 

So, that's why I'm at Myron’s  event because he's absolutely incredible at stage speaking.

 

(Looking good Myron 😎 )

 

MY GURU TABS

 

 At Funnel Hacking Live,  about two years ago, Russell did eight million in sales for his program…

 

 And then Myron did a re-pitch, and sold another four million…

 

*Crazy Amounts Of Cash*

 

When I saw that, I was like, “Right, the proofs in the pudding.” 

 

And if someone's NOT actively doing the thing that they're coaching on, why on earth am I gonna listen to 'em? 

 

I'm NOT going to. 

 

So I want to tell you a few things about the way I operate - 'cause a lot of people ask me:

 

•  Stephen, what do you study? 

 

• How do you learn? 

 

• How do you go do this or that? 

 

… and, the reality is, I don't study the way that most people think I do very often. 

 

*I’M VERY SELECT*... don’t ya know ;-)

 

In fact, I have specific GURU TABS on my computer for people I follow in different areas:

 

•  Health

 

• Relationships

 

• Wealth

 

• Marketing, (which is Russell). 

 

• Finance strategy. 

 

It's really interesting because as you learn to NOT be an employee, you have to learn other skill sets that those who run businesses have. 

 

I would NEVER have told you, “I'm going to go study freakin' taxes,” but that's a skill set that my dream required me to have… 

 

 But I'm NOT gonna go try to learn it on my own. 

 

HOW I INCREASE MY SPEED

 

About I two or three weeks ago, I was driving in my car when I had this thought…

 

 I was like:

 

 “I don't want to just keep buying books. What I'd rather do is go find the person who's the psycho-genius.”

 

Like, I'm the crazy in the offer creation space, my eye twitches on that topic. 

 

I want to go find the person with the eye twitch on tax... on health, on whatever... 

 

I want to go find the psycho…

 

...'cause it's really hard to be on two peaks at the same time. 

 

So, I want to know who has spent most of their life climbing just one peak, and how can I pay them to teach me for a day?

 

 I called someone recently, and said, "Hey, would you just teach me?" 

 

They didn't fly in, and wasn't a full day... but it was hours and hours of intense learning.

 

I learned MORE in that compressed finite period of time, right from the horse's mouth…

 

It would have taken me FOREVER to go learn that stuff and put it all together on my own. 

 

There’s some serious power in that…

 

HOW TO CHOOSE YOUR GURU ON THE MOUNTAIN

 

As I’ve been doing more and more in my business, there's been a fiery focus on just learning from those individuals who already have the skillset I want…

 

... but there are a few caveats that I need to place on them. 

 

 

• They have to be rich. If they're not rich, I'm NOT listening.

 

 

 

• They have to be actively participating in the skillset that they are teaching. 

 

 

If they’re just someone who's standing on the side, and they're like: 

 

“This is how I did it forever ago, and I've never had any experiences since 20 years ago when I took the cake that one time.”

 

 I DON’T want to learn from them. 

 

1. I want to learn from somebody who knows how to teach, NOT just has knowledge…

 

(It's NOT as important, but it's still one of the things I look for)

 

Knowing and teaching effectively ARE completely different. 

 

Another thing I look for is... 

 

1. I want to make sure that whoever I'm learning from has developed their own framework. 

 

Think about this? 

 

The reason why my stuff has been so impactful is because I spent tons of time going and learning from all these people.

 

Then I realized that if I started combining all the gems that I’d learned and added my own zone of genius, I could create my own framework. 

 

ALL THE THINGS in one place = FASTER RESULTS! 

 

People could  just learn the framework, instead of going to the 15 people that caused all the pieces that went into the framework. 

 

I want to learn from somebody who has gone through the mental jog that it takes to create a framework.

 

 That's why I push frameworks so much. 

 

Some people made fun of me for that... but, whatever…

 

If I can create a framework, it means I understand it to a level, not just to do it, but see the patterns, and then teach it. 

 

...