SFR 256: How I 'Earn' The Chapter...

This is the process I went through to write my chapter for the new Affiliate BootCamp book...

 

I actually didn't know that writing books would be part of the journey, but I’m here to document my journey, so I have to tell you that…

 

 When you start publishing a lot, people start to ask you to publish in other fashions as well

 

… so, quite unexpectedly,  I've found myself writing A LOT of guest chapters in some REALLY cool books.

 

So today, I want to show the process of how I write chapters for books. 

 

..honestly, I NEVER thought I’d be giving book writing advice ;-)

 

BOOK WRITING ADVICE, LARSEN STYLEE

 

Now, some of you guys may have seen this in the past, but you might get new insights on:

 

1. How I write chapters

 

1. Why I do write chapters in the way I do. 

 

https://media.giphy.com/media/SRlH6uLa5zI3FPBaLK/giphy.gif

 

The chapter that I’m gonna show you is for Russell Brunson's New Affiliate Bootcamp Program - which comes with a book.

 

Russell had a ton of us write an answer to the question:

 

How do you become a ClickFunnels Super Affiliate and make enough money that you can do kinda what you want to in 100 days?

 

I was like, "Oh, that's a sweet prompt." 

 

I spent most of Christmas writing it…

 

I think you’ll enjoy seeing the process  I use... 'cos I don't write crap, and it takes A LOT for me to write how I do.

 

In fact, some people have reached out saying things like, "Stephen, you could do it faster than that!" 

 

I'm like, "Yeah maybe, but it might be way less cool!" 

 

WHY I LOVE AFFILIATE

 

My first big money came from affiliate marketing

 

I wanted to build a team and products when I was working at ClickFunnels, but I didn't have discretionary income or time…

 

Working at ClickFunnels is not a 9-to-5 job -  it's way more than that. 

 

I was like, "How can I crap done when I still have an actual job?” 

 

So I started droppin' out these cool little affiliate promos, and I'd make money, but I wouldn't take the money as profit…

 

 I never take money from affiliate marketing as profit. 

 

I'd go in and dump it back into hiring a team or getting a piece of a product done…

 

I remember the first time I hired a coder to go in and code the first version of the blog for Sales Funnel Radio…

 

I ALWAYS used affiliate cash to build my business it was NEVER my own money.

 

 I don't ever use affiliate cash for profit, it's ALWAYS an accelerant to do expensive projects I've been waiting to do. 

 

So I want to share with you what I've been doing. 

 

So check this out…

 

I relaxed the first few days for Christmas, and then after that, I was like, "I have got to work,” like, I can't not work. 

 

It's the same method and pattern that I use to write my own book, to come up with stuff for the 30-Days chapter that I wrote. 

 

METHOD IN MAY MADNESS?

 

First of all... 

 

• I start with the main image that kinda represents EVERYTHING right from the top, and I set that at the top.

 

 (For 30-Days, I didn't draw a picture, it actually would have been easier to write.)

 

• Down the left side, I write all the major topics of what should actually be in the book.

 

•  Shooting off to the right is every one of the deep-dive strategies.

 

• Next, I think through those four major topics down the side, and just start dumping in topics with legal pieces of paper:

 

"Oh yeah, let's talk about that. Hmmm,  that's about that. So is this, so is this, so is this…." 

 

• I make a big stack of yellow pad papers, organize them, and take out any of them that don't make sense. 

 

… so it's a BIG process.

 

 I don't write crap. 

 

• Then what I do from there is, go week by week and write it on my whiteboard. 

 

I wrote out it wants you to do it in 100 days, well 100 days is 14 weeks, so I said, "Well, this is what I'd do week by week." 

It's an aggressive plan, but it's very similar to what I've actually pulled off.

 

I almost felt like I was documenting - it's not so much theory because it’s what I actually did... 

 

And I did most of it while working aggressively for somebody else -  so you guys can totally do this as well - it's the reason I wrote it that way... 

 

So I went through week by week…

 

• We have the 'Who' in 'Wealth' - I'm gonna help you guys figure out where the 'who' is. 

 

• Then I'll help you guys choose what kind of ClickFunnels product to promote, 'cos NOT all of them are created equal, NOT all of them create the best ClickFunnels user either. 

 

I literally went through week by week saying,  “This is what I'd do.” 

 

What's fascinating to me, is that nowadays I feel like people forget... like, they build the funnel, they get the traffic, but then after that…

 

It's almost like we've forgotten or neglected what campaigns are.

 

It’s interesting that guys like Bill Glazer and Frank Kern talk about campaigns. 

 

Frank Kern just came out with a campaign-based book to teach this stuff -  I wonder if they've noticed the same things that I have?. 

 

I was careful to NOT ...