SFR 252: Make Affiliates Great Again
There’s is a project that’s been in the making since October, and I haven't been able to talk about it... FOR A VERY LONG TIME… ‘Mum’ has been the word… But now, I can reveal EVERYTHING ;-) THE NEW AFFILIATE BOOTCAMP During Christmas, I wrote a chapte
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Show Notes
There’s is a project that’s been in the making since October, and I haven't been able to talk about it...
FOR A VERY LONG TIME…
‘Mum’ has been the word…
But now, I can reveal EVERYTHING ;-)
THE NEW AFFILIATE BOOTCAMP
During Christmas, I wrote a chapter for a cool book.
Now, you might remember the 30-Days Book…
The hook for that book is:
“Hey, if you were to lose everything, how would you get back on your feet in 30 days?”
I wrote a chapter for that book…
But there are also other books that I've secretly written chapters for…
Recently, I shouldn't say 'recently,' (what month is now? I can't remember... May? June?)
Anyway, around October - ish, Russell reached out and asked if I wanted to contribute a chapter to an affiliate book.
Russell had gone to some of the biggest ClickFunnels affiliates and asked: “How would you retire as a ClickFunnels affiliate (or an affiliate in general) within four months?” ...
*Cool Hook* Huh!
It was a very challenging chapter to write…
There's so much that goes into affiliates, and I had a ton of fun answering...
BUT NOW, IT’S TIME TO PROMOTE!
I’d literally just finished drawing the funnel for My Team, but instead of erasing it, I decided to show you how I create ANY Funnel that promotes someone else's product…
‘CAUSE… there’s a right way and a WRONG way to do it…
LINK BARFING
Affiliate Marketing is NOT 'link barfing'.
Just because someone else made the product, doesn't mean you get to skip the marketing.
You still need to create the actual marketing for the affiliate product...
A lot of you know that:
- I'm definitely an affiliate
- I’m definitely in MLM
… I'm in A LOT of scenarios where I don't control the product; it's NOT my product.
- So how on earth do you promote something that’s NOT yours?
- How do you build a Funnel for something that’s NOT yours?
… that's what I'm gonna teach you here.
AFFILIATE MARKETING 101
I knew the strategy existed, but I’d never witnessed it until I worked at ClickFunnels.
One morning, I walked in to find Russell writing ferociously on a whiteboard.
I was like, “What's up? How can I help? What are we doing?”
Russell was about to promote Stu McLaren's product, Tribe... and he was creating an affiliate offer to go with it.
Tribe was about members areas... so Russell was brainstorming all these cool things to do with members areas.
He asked himself the question:
“What is it that everyone is gonna struggle with after they buy Tribe product through my affiliate link? How can I answer those problems with my own products?”
Russell had a ton of products to help with that…
So he was like:
What if I gave those things away if they buy through my affiliate link?
- We'll give them these Funnels
- We'll give them these products
- We have these pieces of training…
...and that's what we did.
I ended up having to create, ( let me do the math...it was 89 Funnels x2) … 188 Funnels in the next two weeks - it was CRAZY.
It's the reason why I say that I built around 500 Funnels while at ClickFunnels... not all of them were revenue Funnels.
There were probably near 100 revenue funnels, but the other 400 were were based on fulfillment. Anyway, that’s beside the point…
Russell created a single page for people to see, “Oh, my gosh, this is what you get when you buy through Russell.”
He's done that strategy so many times that it’s ridiculous.
He will swoop in at the last moment and just like win these massive contests.
Does it help to have a huge list, of course, but you don't need one.
This strategy I'm about to walk you through is one of the major reasons why you don't need a huge list... and you can still make a ton of cash.
ONE FUNNEL AWAY
When I was promoting for the One Funnel Away Challenge - the 30-Days Book specifically, I was the number one affiliate, and Julie Stoian was hot on my heels…
I was like, “I gotta win this.”
She and I have some pretty friendly competition, back and forth, “Who's gonna be the top affiliate?”
I had this cool bridge page, and so I basically asked myself the same question as Russell asked when he was promoting Tribe:
“When you get this 30-Days Book through Russell, what can I give that will add MORE value and benefits to it?”
I asked myself:
“Well, what is it they’re still gonna struggle with if they go buy the product through my link?”
If you guys wanna see the live example of this, go to 30days.com/stephen or ofasignup.com - both of those will forward you to the bridge page.
It's a page that I built real fast in a hotel room in one morning before the Two Comma Club X Cruise at the beginning of last January…
It's insane how much cash came off that page.
That one single page has made 110 grand since October - which is awesome - it’s A LOT of cash.
I don't consider myself a professional affiliate, but the reason it works is because of the strategy that I'm about to show you guys.
It’s the same principle if you're in MLM...