SFR 245: Podcast Webinars...
Here's a deeper look into how I launch my podcast content and the sideways webinar I sneak in… Marketers are event throwers. … and you can use this strategy to your advantage in ANY content that you put out - yep, even your podcast or your blog! I’m
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Show Notes
Here's a deeper look into how I launch my podcast content and the sideways webinar I sneak in…
Marketers are event throwers.
… and you can use this strategy to your advantage in ANY content that you put out - yep, even your podcast or your blog!
I’m gonna show you a strategy that I use in my content to:
- Break Objections
- Build Epiphany Bridges
- Build Pressure
- Announce and Sell products
… it’s time to throw in a sneaky *SIDEWAYS WEBINAR*
I DON’T WANNA PUBLISH
When I went to my first Funnel Hacking Live, I knew that I was prepared to do ANYTHING Russell said… EXCEPT publish!
I took 52 pages of notes FHL and in those notes, I actually wrote...
- “I don't wanna talk!”
- “What am I even gonna say?”
- “I don't even know if I'm interesting enough to listen to!”
My very first episode for Sales Funnel Radio was an interview because I didn't know what to say.
To start with, I just published because Russell said to do it. I fought him on that for a while...
Fear of talking was one of the things tripping me up.
… but then I realized, “Woah, producing content is changing me faster than I could change myself!”.
Creating content was teaching me what to sell faster than I could test things out.
I’M A CONTENT CREATOR
I’ve finally accepted the fact that I’m definitely in the content business!
One of the biggest questions I get right now is NOT:
- how to create an offer
- how to create a funnel
- how to create a sales message.
...instead, it’s, “Stephen, how on earth do you come up with your podcast content ideas?”
And that’s a very valid question - because I produce sooo much content right now…
(Bonus points if you remember the fish slap episode ;-) )
I’ve just bought mycontentmachine.com specifically to deep dive into how I create and publish content.
There’s a third show that's about to come out, (which is exciting)… and there's a lot of strategy behind it.
However, right now, I’m going to let you in on a secret... (and I wonder if you’ve noticed me doing this?).
WHERE I GET MY IDEAS FROM...
Often, I create content based around:
- An idea or an “AHA!” that I have
- Problems in my business and how I'm overcoming them (a fun thing to document!).
- Straight up documenting the journey of what I'm doing.
...but other times, I actually use a webinar script to create content.
Did you realize I was doing that? It’s very effective ;-)
WEBINAR SCRIPTS… THEY’RE NOT JUST FOR WEBINARS
You’ve probably seen a webinar, right?
Sometimes, when I say, “Webinar,” people just roll their eyes.
To that, I say, “Well, we're still making a ton of money off of automated webinars…
Webinars are NOT dead.
In fact, a while back, I realized that webinar scripts are NOT just for webinars - they’re for ANY selling...EVER!
So…
The question I’m gonna answer is:
How I use webinars scripts to create content without you knowing that I’m doing that?
Well, here’s an example…
During my last podcast episode, I shared all about my high-end program MyOfferLab with you... and while that wasn't a webinar, it was very much me breaking and rebuilding false beliefs.
My intent was to...
- Help you understand why OfferLab is so cool.
- Make you think, “Oh my gosh! This program could actually shortcut my success by a few years!”
IF I COULD LAUNCH SFR AGAIN…
The first 30-ish episodes of Sales Funnel Radio are so bad, that in some ways, I wish I could delete them…
You could tell that I was reading them out. I was like:
”Hey, what's up everyone? This is Stephen... uh, Larsen… Uh, you're listening to Sales Funnel...uh, Radio... uh....”.
The content was great, but the delivery sucked so bad.
(Oh, how I wished I could go back and do them again)
I probably would had deleted them if Russell hadn’t told me to keep them (and you should keep yours too)...
*It’s really helpful for your audience to see your journey because it helps them believe that the same transformation is possible for them.
My advice is:
Don't listen to yourself for a while… it's gonna bother you … it’ll totally get in your head…
You’ll start thinking: “Do I really sound like that!?!”
Naturally, I sounded really HOT! ;-)
Errrm… Sadly, NOT true!
I was terrible, “Oh...