SFR 231: Finding My Performance Coaches...

 

 

This is one of the first things I did to expand my team on the flight back home from Funnel Hacking Live...

 

Ray Higdon crossed the million dollar mark extremely quickly, and at Funnel Hacking Live he shared some of the tactics that he uses to grow his business at epic speed.

 

He had a great product, but that doesn't mean it's gonna sell, right?

 

...and that's something I focus on a lot.

 

Anyway, Ray dropped a tactic that I thought was brilliant…

 

So I want to share the genius way Ray discovered to boost his Facebook Community...and some of the surprising things that happened when I used the same tactic in mine…

 

(You are gonna be surprised) ;-)

 

SOCIAL AMBASSADORS

 

There's a lot of negativity on this planet, and sometimes we need safe havens to go where our dreams are still okay and we don't have to constantly be in defense.

 

So to keep engagement high and help people to know that their online community is a well run and safe place for them Ray created Social Ambassadors. 

 

Here’s what he did...

 

He put out a post to his group which said:

 

Hey! I’d love you to be a social ambassador for my community. We expect around five hours a week from you... and just to be completely clear, it doesn't pay anything…

 

But you will get:

 

 

• MORE access to me.

• A chance to chat with me a bit more.

• Exclusive behind-the-scenes stuff.

• To be part of team huddles before we do events.

• Exclusive swag, etc.

 

...and that was kind of it. 

 

I thought: “Hey, that's  really interesting.” 

 

So on the way back from Funnel Hacking Live, (on terrible Delta Wi-Fi), I decided to apply his strategy.

 

What happened next shocked me…

 

FINDING TALENT

 

I created a Wufoo form and posted it in the  Science of Selling online  and a few other groups along with a post that said: “Help Wanted!”

 

I asked everyone who was interested to answer a few questions:

 

• How long have you been in the group?

 

• What programs of mine are you a part of ?

 

I wanted to know how much they could help people if I made them a social ambassador for my community. 

 

The last question said something to the effect of:

 

“Do you understand that this is NOT a paid position? This is NOT a position that comes with monetary pay, but you’ll get MORE access to. Are you okay with the fact that you will NOT be paid?” 

 

It was very forward about the fact that there was NO MONEY involved, and the applicants had to tick “Yes” or “No,” to show that they agreed

 

About 72 hours later, I checked the stats. 116 applications had been started…

 

BUT…

 

...by the last question, ONLY 26 actually finished.

 

There were even some responses from people who were just a little bit mad about the no-pay thing.

 

So I wanna explain something to you guys about this…

 

MOTIVATION MATTERS

 

I learned this somewhere in my childhood...

 

• Sometimes you just do stuff to do good things...
  

• Sometimes you just do things in order to be more known and gain proximity around other people…

 

When I got the call to let me know that I’d been hired by Russell, I was like:

 

"I know this is terrible negotiation strategies, but  I would do that for free. You're saying you're gonna pay me to come sit by Russell so that I can help him build funnels? Yeah, totally, 100% absolutely!"

 

When I'm looking to hire somebody or bring somebody into a team, I want them to be married, first and foremost, to the mission that I’m serving.

 

I’m The Capitalist Pig (#got the t-shirt)

 

• I'm trying to teach people to get rich.

• I'm trying to teach people who didn't have an upbringing with a silver spoon.

• I'm trying to show people who actively try to launch the formulas they can use to make money in easy ways on the internet.

 

However, if one of the first questions out someone’s mouth when I try to hire them is:

 

• “Well, how am I gonna get paid?”

 

• “How am I gonna get compensated again, Stephen?”

• “How are you going to be helping me?”

 

• “Okay, Stephen, this is what I need from you.” 

 

… that SUCKS!

 

Instead, I’m looking for people who ask:

 

 

• “What is it that you want me to do?”

• “What does your audience need?”

• “How can I serve?”

• “How can we help more people?” 

 

HEAR ME CLEARLY…

 

The “I need to be making money from you before I'll even think about serving you” mindset is a very different mentality.

 

Now, I understand that this is a 100% a give-and-a-take situation, (all business is), but when the first question out of someone’s mouth is:

 

“SHOW ME THE MONEY?”… #warning sign

 

I don’t want to say names here… but someone extremely famous (that you probably know)