SFR 223: Start An Entrepreneur But End A CEO...

HOW NOT TO DIE BEHIND A DESK

 

Being an entrepreneur is amazing. It's very sexy and really cool... but it's also the place where you're gonna feel MOST exhausted!

 

I have been hustling my face off for years, and I don't want to die behind a desk.

 

So, I want to show you how being able to do a dance between the entrepreneurial mindset and that of a CEO, is the ONLY way I've seen to enable you to create the freedom that most of us crave when we start the entrepreneur’s journey.

 

The CEO and entrepreneur are NOT the same thing. Just like a business owner is NOT the same thing as the CEO.

 

There's a time and a place for both roles, but they're very different.

 

And I wanna talk to you a little bit more about what I mean by that…

 

LOOKING FOR PATTERNS

 

I was on a yacht heading towards the Bahamas with some of the ClickFunnels crew (two weeks before Funnel Hacking Live) when I decided to share this concept with you…

 

I'd NEVER been on a yacht in my entire life.

 

In fact, in the last six months, I've done more things than my previous thirty years combined...

 

And I was able to sit back and think about what’s made all the difference in the last little bit of my journey...

 

I used to squeeze every second out of every day to build my product. I woke up super freaking early for years.

 

I'm the eight-year overnight success story. I've pushed hard. I've been hustling my face off for years.

 

I'm the capitalist pig, baby, but I didn't start that way.

 

I had my own money barriers to overcome. I had a lot of ideas that were just not correct.

 

I'm very introspective. I love watching patterns and I wanted to see what patterns made all the difference… and one thing that I realized was…

 

A lot of what causes wealth is NOT taught.

 

To become successful, I had to uninstall crap in my head and reinstall different software than what I was raised with.

 

That's no knock against my parents, my heritage, or the way I was raised.

 

HOWEVER…

 

If you wanna learn how to make money make sure the person you're taking advice from is rich. You know what I'm saying?

 

If someone tells you, "You'll make more money doing this..."

 

If they're poor... DON’T LISTEN!

 

STOP listening to advice from other people who aren't rich or, who haven’t already attained what you're going for.

 

I'm not gonna let someone who's overweight tell me how to lose weight.

 

I've been very careful on who to listen to and who to purposefully block out of my mind.

 

I attribute more of my success to this one act than a lot of the other strategies I teach you guys on Sales Funnel Radio. Which is weird, man.

 

But I gotta be honest with you, I would NOT have believed that myself if someone else said that to me even three or four years ago.

 

I'd have thought, “Oh, it's because he's had exposure with Russell...”

 

Looking back, I realize, crap!

 

• I'm very careful about who I listen to.
• I understand clearly that products don't sell themselves.
• I'm very good at sales message writing now.
• I'm good at one to many styled sales pitches. (That’s helped tremendously).
• I'm very, very good at listening to advice that is from people who are further on the SAME path I'm trying to follow.

 

If someone's a really good cook, but I'm not trying to be, I'm not gonna listen when they tell me how to make money...

MAKING A MILLION

 

I’ve recently hit a million dollars.

 

Not in a single funnel so it's NOT officially the Two Comma Club.

 

But my business has only been around officially for 14 months. So to make a million bucks out the gate. That's NOT normal.

In my mind, a million dollars is NOT wealthy. 10 million dollars, (in my opinion), is NOT wealthy...

 

But it's not a bad shot coming out of the gate.

 

One of the things that’s helped me like crazy is that once I have a product that sells, I STOP trying to be an entrepreneur, and I start, as fast as possible, to become a CEO.

 

Understanding the massive difference between a business owner, a CEO, and an entrepreneur has helped.

 

I didn't that would be a defining concept for me... (and it doesn't mean it will be for you), but for me, it’s been MASSIVE.

 

WHAT’S AN ENTREPRENEUR?

Q: Would you consider a McDonald's franchise owner an entrepreneur?

 

A: I don't.

 

Q: What are they entrepreneuring? #madeupword

 

A: They're NOT entrepreneuring ANYTHING!

 

They're a business owner.

 

Q: So what is a business?

 

A: A business is a series of systems that:

 

• Bring leads in
• Closes on them
• Fulfills
• Brings new leads
• Closes on them
• Fulfills...

 

A business is just a set of systems, that's all it is. And if you don't have any systems, YOU ’RE the business.

 

SPINNING YOUR WHEELS

 

When you're an entrepreneur, typically you DON’T have a lot of systems in place... and it's one of the reasons why you might sometimes feel like you’re spinning your wheels.

 

I'm very good at being an entrepreneur...

 

BUT what I'm being tested on right now, is my ability to be a CEO.

 

A CEO is a business owner who's got a little bit of flexibility in how he moves.

 

I'm on my second product in the last 13 months and it’s working very well...

 

So I want to see how fast I can:

 

• Build systems so that...