SFR 220: How I Pitched Russell Brunson To Keynote At OfferMind...

The biggest mistake I see people make when approaching others of influence is they enter the relationship without adding value to the other.

 

This is my campaign I used to approach Russell Brunson about Keynoting at OfferMind 2019...

 

HOW RUSSELL BRUNSON HELPED ME CREATE OFFERMIND

 

I wanted my own event real bad, so last year, when Russell Brunson came out with his 30-Days Book, I decided to piggyback off the launch to build my event.

 

Each affiliate received a $100 for each person who signed up through their link.

 

375 people bought the book through me which meant that I could use that income to create a sweet event.

 

Each person who bought the 30 Day Book with my link also got a free ticket to my first OfferMind.

 

We found a room that would hold 180 people, and about 160 RSVP’d to get tickets.

 

There's always a 5 - 10% no-show rate on all events, no matter what you do (crazy, I know),  so on the day, we ended up with roughly 150 showing up, which is pretty good for the first time.

 

I know that OfferMind is an event that I will probably do each year, so I wrote down my dream list of potential speakers on my whiteboard.

 

You can guess who was top of that list, right? ;-)

 

HOW NOT TO PITCH YOUR DREAM 100

 

People have asked:  “Stephen, you’re friends. Why didn't you just ask Russell to speak at Offermind?”

 

Well, first of all, I’d NEVER leverage a relationship for the sake of my business. So I'm gonna do EVERYTHING I would normally do to Russell that speaking at OfferMind was a GREAT idea.

 

I created a full-out stack and offer for him with closes, calls to actions, AND a fast-action bonus!  

 

If you're gonna ask an influencer to do something, you better go the freakin' distance.

 

The absolute worst way to get someone to speak at your event (especially a dream 100 influencer) is to send them a message and say, “You wanna speak at my event?”

 

I've been asked to speak at two events recently, where I can tell my name was just being used to fill their event.

 

I will NEVER do any business with those individuals the rest of my life, they burned the bridge so hard.

 

You're gonna NOT get an influencer to show up for your business by walking up and saying, “Hey, you being coming to my event would truly be awesome for me and my business.” That's stupid!

 

You need to make your OFFER amazing and speak their language.

 

That's exactly what I did with Russell Brunson, and thankfully he agreed. I'm really pumped!

The reason I'm sharing this with you is two-fold:

 

#1: I want you to come to OfferMind.

 

#2: I want to show you how to approach a Dream 100 influencer

 

Next, I’m gonna go through the script and offer I created for Russell to show you how I presented it, but if you wanna download the script, all you gotta do is get a ticket for OfferMind.

 

I'm handing the script out to each person who grabs a ticket at OfferMind.com.

PITCHING MR RUSSELL BRUNSON

 

So, instead of just asking Russell straight out… I started dropping hints.

 

My first move was to send him a Vox saying, “I'm NOT asking you to speak at OfferMind, I'm just telling you I'm trying to think of ways to get you to speak at OfferMind.”

 

I was kinda messing with him, and surprisingly, he messaged back, and  said, “I want sushi while getting a massage.”

 

I said, “As long as it's not me doing them, yeah.”

 

So two days later, I walked into his office with a masseuse gift certificate from his favorite masseuse and sushi for the entire ClickFunnels office.

 

I also wrote a sales script and created a stack slide to pitch him on keynoting at OfferMind.

 

I wrote out the vehicle, internal and external related false beliefs that  I knew he’d go through when I asked him to keynote at my event.

 

I went through the whole marketing process and created an offer and wrote a full freakin' script. I probably spent five hours writing it.

 

This was a spawn of my brain. Sometimes that's great, and sometimes it's dangerous... right now, it's great.

 

Here’s how I did it…

 

CREATING AN OFFER FIT FOR RUSSELL BRUNSON

 

I took Russell’s webinar script which he knows inside out, (I use that script a lot too), and I went slide by slide from the stack slide on, to create an entire script.

 

What you’re gonna get when you choose to keynote at OfferMind 2019. The first thing you're gonna get when you commit to keynote at OfferMind 2019:

 

#1: First, you're gonna be the featured keynote speaker, with ads, paid content, hyper fans all promoting the event.

 

Also, Steve's personal closing team will be calling his audience after any purchase throughout the year leading up to the OfferMind event to sell 'em tickets. Whoa!

 

*On the right side, I added in a lot of trial closes which imitate what you'd expect a person's brain to be going through as I'm speaking...

 

It’s a two-sided conversation that I'm having both with Russell, but it’s also what’s going on inside of his own head.

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