SFR 215: My Favorite Book...

 
Today, I'm gonna to tell you about my very favorite book… *Spoiler Alert* … it’s NOT one of Russell’s ;-)

 

There's a really important lesson that goes along with this… so make sure you don’t skip any of this… or you won’t get the payoff.

 

I'm psyched to tell you about this book... because it literally transformed my life.

 

I've only ever shared the story of why this book is so powerful and important in a few select places.

At OfferMind (my own event right back in November...  you guys can get tickets now at offermind.com),  I finally recorded the strange story of how this impactful book came into my life.  

 

… so, y'all ready?

 

THE TWO VOICES

 

The game's hard for a while, right? You're proving yourself to... life, existence, God, the universe, the market, EVERYBODY…

 

You’ve decide,  "I want this cool thing? Sweet!”

 

Then, for a while, the path tends to be:

 

• Objection

 

• Objection

 

• Objection

 

• Constraint

 

• Constraint

 

• Constraint

 

...Right?

 

If you’re at that stage don’t worry about it. Start publishing about your journey… ‘cause funnily enough, those are the things that people will follow you for.

 

For me, it was around business try #8... that was the time when things started to get me down. It was rough, man!

 

 

I was one of the only people in the entire world,  besides Russell, that I even knew who was doing this... and he didn't know who I was.

 

I didn't know how to describe what I was doing to other people well. So it kinda got lonely.

 

Crap was kinda hitting the fan for me mentally.

 

I was trying to stay true my mission, but I had two voices in my head:

 

 

• I know it's there. This is going to be super. I just need to keep going.

 

 

• But man, am I just being stubborn? Should I get a job?

 

 

...You know what I mean?

 

There was this conflict back and forth: “Is it really there... or am I just

believing in a mirage?” And that's when a lot of the self-doubt started to creep in…

 

MARRY THE PROCESS

 

Although things were still tough, there was this moment where I started learning enough that I would kinda get in fights with my marketing professors...

 

And for whatever reason, at that moment, things started turning for me.

 

When you declare what you want and start walking towards it, things begin to conspire for you.

 

It doesn’t mean that there won’t be opposition... but most people aren't even willing to declare what they want publicly, in a big enough for things to conspire in the first place.

 

Declare your intent and stuff will begin to happen for you, and for your sake... I believe it's God.

That moment had NOT quite happened yet for me, but it was close.

 

89 CENT BEAN BURRITOS...

 

I was sucking it up on several different business attempts, and life was really challenging.

 

I was:

 

• Broke

 

• In the Army

 

• Studying in College

 

• Married

 

• A father

 

It was a lot...

 

My wife and I, would go to like a Taco Bell, or somewhere like that for our date nights because 89 cent bean burritos were all we could afford. It was fun…

 

 

But it was extremely humbling... and a constant reminder of what I wasn't.

 

Papa Larsen realness coming out here...

 

As I started trying my next business, I was excited. I told Princess Babe (my gorgeous wife) about it... and she wanted to believe in me.

 

But it was challenging…

 

And when she asked, "Is this the one?"

 

On the outside, I was, "Yeah, babe. I'm your man. I will provide."

But I wasn't providing at all. We were living off loans, and it was really tough.

 

Then one day, EVERYTHING changed...

 

THE MAN

 

It was a grey rainy day, and I’d just finished the most boring class on earth, #Quantitative Economics... Man, it sucked!  

 

As I walked to my next class my head was full of doubts and questions:

 

• Crap, is this the one?

 

 

 

• I wanna feel like a man.

 

 

 

• I wanna provide.

 

 

 

• I wanna be her man.

 

 

 

• Am I good enough for this?

 

 

 

• Maybe I’m NOT good enough.?

 

 

 

• Maybe I should go get a job?

 

 

 

• But $8 an hour won’t pay the bills.

 

 

 

• Should we keep living on loans?

 

 

All these doubts and questions were running through my head… the noise was intense.

 

Have you ever have felt the noise? It was like, "Shut up… I can do it… but am I psycho?"