SFR 214: Snapshot Of My Long Term Funnel Plan

I try to pay myself as little as possible, but ONLY for this reason... Here's what I'm ultimately building towards.

 

Would it surprise you to know that, even though I came pretty close to hitting $1,000,000 this year, the amount of money that my wife and I live on is less than half of what we were getting paid when I worked at ClickFunnels?

 

Out of all the money that comes into the business, I take just a tiny amount to live off…

 

I’m not saying it’s fun, but I’ve got my eye on a bigger prize. I'm focused on building a long-term asset.

 

I know that if I just focus for 4 years, then it's gonna shortcut 40 years!

 

Some people have asked:

 

• What's your long-term vision?

 

• What's your long-term goal?

 

• What do you do with the money once it comes in?”

So I decided to share my 30,000-foot-view strategy with a small group of people in my OfferLab Program to help them understand a little bit more about the game I'm playing.

 

OfferLab is the equivalent of my Mastermind or inner circle. It’s where I share the most of my nerdy geek out brain.

 

I don't think I've ever actually shown this to anybody outside of that group…

 

Frankly, one of the major reasons why I left ClickFunnels is that I realized I couldn't pull this plan off while I worked for somebody else.

 

Insert *Massive Disclaimer* Here:  

I’m NOT a financial advisor. I’m NOT an investment person. I'm just telling you this is what I'm doing and this is how I look at things.

 

The reason I'm sharing my plan is so that you can start thinking through your long-term strategy as well.

 

WHY I TOOK A HUGE PAY CUT

 

I hardly paid myself at all in 2018. Even now, my wife and I, are just scraping by…

 

That might shock you, but it's actually on purpose because I'm dumping in all the cash I make back into:

 

• Building a Funnel Team

 

• Creating Mind-blowing Content

 

• Increasing my Web Presence

 

My plan is NOT to live off the income from my funnels or any of my time that I contract out. I'm really playing long term, top-down strategy…

 

I have a plan, I'm working the plan... and the plan's working.

 

Making a million bucks is not that crazy. Everyone will most likely do that in their lifetime...

 

I don't wanna die and barely have made a million bucks…

 

What I really want in the end is philanthropy. I wanna go do cool projects. I really wanna go help domestic and international, but that takes money.

 

That takes a lot of crap to be able to pull that off, so that’s why I'm trying to freakin' dominate right now.

 

BUYING BACK YOUR TIME

 

Most people start by contracting out their time in a service business.

 

These are the things that I am doing right now, it's everything from:

 

• FHAT events

 

• The One Funnel Away Challenge

 

• The 2 Comma Club X

 

• My own funnels

 

• My own projects

 

Coaching is definitely part of my major service-based business.

 

Everything I get paid from Russell usually ends up being about a fifth of my monthly revenue. Everything else, I generate on my own. I'm very proud of that. I’ve worked my face off for it.

 

But when the cash comes in I'm using it to develop something that's long-term because the downfall with a service business is that it takes a lot of time, and usually when you get paid money, the work begins.

 

The benefit of a product business, physical or digital, is that once you pay the money, typically, the sale's over. It's easy to get into the service business, but you eventually gotta move into the product business to buy back your time.

 

What is it that's going to release you and buy you back your time in the long run.

 

PLAYING THE FUNNEL GAME

 

Funnels are extremely effective, so you need to have a plan for when the cash comes rolling in.

 

I've been part of multiple funnel launches where we almost bankrupted em’ because we sell too fast. I know the funnels work.

 

That's not the problem, but sometimes businesses aren't strong enough for the funnels that I build.

 

....then a lot of times, once people have made all their money, they don't know to do with it.

 

You might be thinking, “Oh, that'd be a nice problem to have.”  And yeah, you’re right! *BUT IT IS A PROBLEM ALL THE SAME*

 

Most people don't know what the heck to do with the cash that they get from the funnel game because it comes in a lot faster than from many other businesses, especially when you leverage the internet.

 

You could have an entire funnel offline, but when you decided to use the funnel online as well... a lot of amazing stuff can go down.

 

I've got my time contracted out in several places, it’s not just theOne Funnel Away Challenge and the 2 Comma Club X...

 

There are several places where I contract my time out... that's the reason I'm hustling so hard right now.

 

There are two value ladders I'm building out, a front-end business, a back-end business…

 

I need the outcome of having a team that handles more of the creative decisions for me... and I also want to create mind-blowing content.

 

You wanna change an industry, you change the content that they are consuming.

 

So this is the strategy; this is how I'm doing what I am right now…

 

BUILDING A TEAM

 

I grab my revenue, and I dump it into:

 

• My own funnel team

 

• Mind-blowing content

 

Then all I do to turn the gears...

 

My input is the strategy and critical creatives.

 

Critical creatives = No one else can write my book for me.

 

I have an author who's helping me with the initial draft, but I will definitely rewrite it a billion times.

 

So in order to turn these gears, I need to put in the strategy and creatives that that represent my part of the brain that no one else can do It's my shtick, it's my thing. Offers, funnels... that's me.

 

I'm trying to be the best, so it...