SFR 213: Big Lessons From The 2CCX Cruise...

Here's some takeaway's I learned and taught on the 2CCX Cruise this year

 

Imagine going on an amazing cruise to the Bahamas with Russell Brunson, James Friel, John Parkes, Julie Stoian, and a bunch of amazing Two Comma Club Coaching Peeps…

 

 

You’d expect to have a ton of epiphanies... and you’d be right!

 

Today, I want to share a game changing insight I downloaded... and the most well-received lesson that I taught during the cruise.

 

Y’all ready?

 

MAKING A MILLION

 

The Two Comma Club Coaching helps people create their offers and the sales funnel that will best present the offer they’re selling in their business, and I'm one of the coaches for the program.

 

Two Commas = A Million.

 

This year, we went on a cruise from Miami to the Bahamas with 400 students to have fun, mastermind,  and geek out about all things marketing.

 

 

 

We went to Nassau, Saint Thomas, Tortola, and some other places I can't pronounce… and I got to see dolphins and stingrays.

 

I even saw the world's deadliest plant … which is in the Guinness Book of World Records. Apparently,  if you even touch it, you die. It's crazy, crazy, crazy.  

 

 

 

Pretty much every single day there were masterminds with all the coaches taking turns to teach, open mic, and Q & A.

 

There were golden nuggets dropping all over the place. James Friel, John Parkes, Julie Stoian, myself, and Russell various things that we saw the group needed…

 

It was so cool each coaches perception of what the group needed. I'm NOT gonna go through everything here, you’d need to join the program. However, there was one session that I really liked...

 

James Friel was the first one up, and he started talking about setting goals. I really appreciated his viewpoint, so I want to share it with you now.

WHY YOU SHOULDN’T 10X YOUR GOALS

 

Have you’ve ever noticed that a lot of people who teach goal setting just focus on, “What's Your Big, Massive, Scary Goal?”

 

I understand the point of having a big goal that makes you kinda freaked out, there's a benefit to that.

 

A few weeks ago, I set my own SCARY goal for this year. I'm charging towards four million dollars, and I really hope I hit it.

 

It's NOT some shot in the dark number, I know how to get there - I have a plan, I was very careful when I picked that number.

 

It’s freaking me out a little bit, not in a negative way; it's positive stress.

 

If the number was any higher though, it would be different... I'm right on the line of positive stress versus negative stress for that goal.

 

 

Goals shouldn't just freak you out for the sake of it.

 

I know Grant Cardone says, “What's your goal? 10 X it!”

 

Sometimes that's extremely destructive, and I'm not actually a fan of that when it comes to your team. We're not necessarily wired the same way.

 

If you go to your team and say: “Hey, everything that you're doing, 10 X your effort!”

 

It's like: “Oh man, how about an arbitrary goal you can't measure... and then let's just stress the crap out of you all.”

 

It paralyzes everybody.

 

Personally, I think there's room for BIG SCARY GOALS that push you, but there's also room for goals that are just the next two-inch putt.

 

YOUR PROCESS GOAL

 

James talked about how the goal that we generally set as New Years Resolutions is typically a result-based goal: “ I want this result. I want this thing…’

 

A lot of times, it's a mountain that you want to get to the top of so you can have a huge life-changing outcome; a Massive Result- based Goal.

 

James said that the reason why most people never hit their goal is because they don’t have a Process Goal.

 

 

A process goal is THE THING that secures your results goal.

 

For Example:

 

• A Result-based Goal:  My goal for the year is to get back to 10% body fat. I want to get back down to the single digits eventually... that's my results-based goal.
• The Process Goal: I need to break down how I’m gonna achieve my goal?” What’s the process?  How can I break that goal down into smaller chunks?

 

• Habits: Your process goals are achieved and determined by your habits.

 

A lot of the time, we only set the BIG GOAL, without giving enough consideration to the process and habits we’ll need to actually achieve our goals.

 

If you want to succeed you need:

 

#1:  A Habit: I'm gonna get up and I'm gonna work out every single day. This is how I'm gonna eat, etc....

 

#2:  A Process Goal: Here's the process that I know will cause success and get my result = Your habits feed that process goal

 

There are a few other pieces, but I'm just kinda focuing the top level view here…

 

However, there's one other piece that James dropped out which I thought was fascinating... He taught that what’s need to start this whole thing is an Identity Shift.

 

CREATING IDENTITY SHIFTS

 

I totally geek out about identity shifts.

 

Taking on a new identity is one of the major purposes of a sales message.

 

It's the hardest thing t...