SFR 206: Is Your Red Ocean Even RIPE?

Red ocean strategy" "how to succeed in business" "market research" traffic temperature

 

Do not choose an ocean that isn't red. Here's how to know if yours is...

Not all oceans are red, and not all red oceans are ready to birth a blue ocean. The Red Ocean is your market.

 

So how can you tell which Red Ocean is ripe to be picked… and how to position yourself in that ocean for success?  

 

MY RED OCEAN STRATEGY

 

...Keep reading and you’ll discover the #1 biggest reason I see that people DON’T have a successful sales funnel that has nothing to do with your:

 

• Sales Message

 

• Offer

 

• Funnel

 

• Traffic

 

I’m gonna show you HOW to know if a Red Ocean is ready to have a Blue Ocean come out of it… and WHY it matters.

 

Let me tell you a story…

 

I watch a lot of people get up on stage to talk about their thing.

 

I remember this one guy who was making loads of money in real estate. He was showin' the numbers and all this cool stuff.

 

However, the sales letter that he was using was NOT that impressive. I don't mean that in a mean way. He just wasn’t an amazing sales message writer.

 

BUT he was making a lot of money because of WHAT he was in.

 

A little bit later, I was coaching somebody who was an amazing sales message writer. Their offer was so incredibly sexy. They had an amazing sales funnel and their traffic looked great…

 

BUT they were hardly making any money because of MARKET they were in. 

 

WHAT they were in was the problem:

 

• Not the sales message

 

• Not the offer

 

• Not the funnel

 

• Not the traffic

 

... nothing else.

 

It was WHAT they were in.

 

I went through this red ocean strategy at my OfferMInd Event. If you want to get tickets for next year you can go to offermind.com. It's gonna be awesome.

 

… but listen up, cause I’m going to be dropping some gold here for you too.

HOW TO SUCCEED IN BUSINESS

 

If you aren’t making money the problem is often, NOT that you don't have an amazing offer - it’s that you're literally in the wrong market.

 

1. Money is not known to exchange hands at a high rate.

 

1. People don't like spending money on the kind of solution that you've created.

 

So, ahead of time, there's a checklist I go through to make sure that what I create is gonna sell.

 

When I started in this game, I’d always start with a funnel. I'd be like, “Oh, sick. Here's this sweet funnel.” And I’d run into some serious snags and really big issues along the way.

 

So I started thinking, “Oh, crap. I can't start with the funnel anymore. I need to start crafting the sales message.” I was like, “Oh, sweet.”

 

BUT then I learned that that's not even true either...

 

Now, before I even start the sales message, I think about positioning. It's all about the WHO. I call it “The History of the Who.”

 

So I dive deep into the Who and the Opportunity to help me determine the likelihood of me building a successful sales funnel before I ever pursue writing a sales message.

 

I want to stack as many cards in my favor as I possibly can to make it a win. Why wouldn't I? And you should too!  

 

TO BE THE CATEGORY KING?

 

A lot of people ask me:

 

Q:  “Stephen, why on Earth are you not providing more sales funnel educational programs? Why are you not building more courses about sales funnels?”

 

A: ...Because there are SO MANY people doing that. It would be suicide for me to go do that. It'd be dumb.”

 

It would be a dumb move for me even though I was the lead funnel builder at ClickFunnels.

 

Why? Because Russell Brunson is the category king in that space.

I'm not gonna go fight over scraps in that area.

 

I'm not gonna compete with Russell. That'd be stupid. Does that make sense?

 

QUESTIONS INVITE REVELATION

 

So before I ever decided to start sellin' Offer Creation stuff or anything in the funnel world. The question I asked was: “Where do I fit in the ecosystem of all the markets that are out there?”

 

And that's what I'm gonna walk you through here.

 

This is super crucial stuff, but a lot of people don't ask this before they jump in and decide WHAT to sell… and that’s a HUGE mistake.

 

Here's the concept…

 

IS YOUR RED OCEAN PREGNANT?

 

Before I start building out a NEW value ladder, the first thing I want to do is identify a Red Ocean that’s ripe and ready give birth to a Blue Ocean baby because:

 

• NOT ALL markets are created equal.

 

• NOT ALL markets are at a price point with a history and a customer education level that’s right.

 ...