SFR 202: 7 Business-Changing Lessons...

"business development" "business process" "strategic framework" OfferMind, success framework, offer creation

 

These are some of the BIGGEST needle-moving lessons I've been applying in the last year…

 

When I did my live event OfferMind, I didn’t just jump straight into the marketing bit… I started out by walking through some mental attributes that have really shifted the needle for me.

 

This isn’t something that I’d normally do, but after coaching thousands of people, I’ve noticed that if somebody doesn't have these sign posts inside their brain, a lot of times their business won't do very well.

 

So I want to share with you seven of the most life-altering lessons I've learned in the last three years.

 

These are especially potent when it comes to being able to function as the entrepreneur inside your business.

 

ARE YOU WILLING TO LISTEN?

 

A few weeks ago, Russell was doing a big push for Cyber Monday and Black Friday. I was watching the way that some people were reacting to the Funnel Hacking Live tickets being sold…

 

I was like "Dude, let me teach some things to help people actually make 2000 dollars in a day."

 

I woke up the next morning, and looked at my phone, and I was stoked to see my an email with my name there next to Russells.

 

I've pushed really hard in the game, and to see that he'd blasted his whole list about the training meant a lot to me.

 

I taught for three and a half hours, and it was really funny what happened…

 

There was a group of people who really appreciated what I was teaching, BUT it was not necessarily a marketing education, and I think that threw some people.

 

There was a small group of people who were very unhappy with the fact that I was not teaching my usual content.

 

It was amusing to see the stark divide.

 

However, there are some patterns that I've noticed inside of somebody's brain that makes them successful.

 

These are some of the biggest lessons I've distilled down, especially in the last year.

 

These aren't flash in the pan things - they’re the lessons that have made the BIGGEST difference for me in my life and my business as I've moved forward.

 

So, I'm gonna walk you through each of them real quick:

7 BUSINESS CHANGING LESSONS

 

(An early Christmas present from Papa Larsen)

 

LESSON #1:

FOLLOW THE FRAMEWORK

 

It’s really common for people to ask me, "Hey, Stephen, I'm gonna start building a funnel. What's the what's the checklist I need to make sure that my funnel gets off the ground well?" I understand what they're asking, but the biggest thing I've noticed is that people will get distracted by the creative process.

It doesn’t matter whether it’s a:

 

• Funnel

 

• Business

 

• Product.

 

… the creative is the cherry on the top. It’s the exact opposite of what you need to focus on to succeed in this game.

 

You add the cherry AFTER you’ve made the cake… NOT before!

 

Let me explain…

 

When I was in college guys, a lot of times I was taught, "Make something that's brand new and completely prolific. Something that no one's ever seen before."

 

That’s some risky crap, and I never would follow that advice ever.

 

Instead, you need to follow the 80% framework. 80% of this entire game is just following the pattern. It's the 20% that allows you add your little glaze on top.

 

I get stressed out when people wanna know about “this little trick or gimmick.”  They have no idea that they're focused on the 20% instead of  the 80 that makes it work. You understand what I'm saying?

 

You can get an F in funnel building or make a design that's crappy, and still make enough money to have a fantastic lifestyle just by understanding the 80% framework.

 

If you are NOT a creative person, that's not a handicap. You just need to follow the framework to the ‘T.’

 

So, here's my lesson to you:

 

If you can't name, or tell somebody what framework you're following, then you’re spinning your wheels.

 

If you’re frustrated because you’ve been doing this game for so long, and tried tons of stuff..." But you have no idea what model  you’re following, and I'm not talking about funnels, I'm talking about business models….

 

If you can't say this is the 80% framework l that I'm following, that’s your problem, right there!

 

For years, I felt like I was spinning my wheels. I was like, "I know what I'd do in that guy's business, I know what I'd do in that guy's business... Why aren’t I making any money?"

 

And it's because I would always go out on the cusp to these places where I was trying to learn the 20%. And that's the 20% doesn't matter.

 

It's so much better to learn the 80% framework that causes cash. I only care about the frameworks that cause cash by a rule.

 

If you haven’t checked it out already there’s a really powerful episode called Cash Causing Models that talks about this in detail.

 

I don't wanna have to learn the exception to the rule in order to make money.  

 

I'm not throwing rocks at the financial market, but I don't do much stuff in the stock market or stuff like that anymore because I felt like I had to learn exceptions to the rule to make money.

 

It was the same with a lot of the things I was trying back in the day… that’s why I was broke :-(

 

The thing I like about funnels is that you can learn the 80% and then just build them and make money. You don't have to learn these crazy flash in the pan strategies in order to make it work out.

 

WANT A STRATEGIC FRAMEWORK?

 

Ok, well, what I recommend to find a framework that works is this...

(I'm gonna teach you right now how to shortcut your time to success)

 

For example:

...