SFR 200: How To Win An Affiliate Contest...

Boom! What's going on, everyone? It's Steve Larsen, and this is Sales Funnel Radio.

 

Today I'm going to teach you guys how to win affiliate contests. Not as hard as you'd think.

 

I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine-to-five to take the plunge and build my million dollar business.

 

The real question is: how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.

 

Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best Internet sales funnels.

 

My name is Steve Larsen and welcome to Sales Funnel Radio.

 

What's up, guys? I'm excited for this episode. Okay, two quick things real fast. So you guys saw a little bit ago, I went in and I was promoting really hard the 30 Days book.

 

I was able to win this affiliate competition, which is really fun. I sold 375 books and got first place. There was an offer created around that. There was a special thing that you guys got from me when you bought the book through my link; I gave a free ticket to the OfferMind event along with a bunch of other stuff. It was really really cool. It was sexy. Very exciting to get that kind of a thing.

 

Just last week, I threw the event, and what was cool was I knew Russell was selling this thing called 10X Secrets while the event was going on.

 

Now, I did not have any time to promote Russell's cool thing. I like promoting Russell's stuff, he's got obviously fantastic stuff, obviously. I don't need to tell you that. But I realized, like crap. I don't have time to promote this thing.

 

Then Miles, he helps run a lot of the affiliate stuff over at ClickFunnels, sends me a message and he goes, "Hey dude, I just want you to know that because of sticky cookies, you are in 16th place. If you get in the top 10, we're going to take you on a private yacht from Miami down to the Bahamas right after the 10X Growth Con in February." I was like, "Are you serious? I didn't know that was the prize. That's crazy!"

 

It was Thursday night that he told me that, and it was closing in two days. I was like, "Holy crap." And so what I did, and guys, there's a point to the story here and I'm not just like rrrrr. I want you to know the story...

 

I went in, and I was like, "OK. How can I provide value?"

 

This contest had already been going on for a week - which means all the people who were really looking forward to purchase, all the people who wanted to purchase, have most likely purchased from the get-go.

 

Which means I have to sell a portion of the audience that was not planning on buying it. You guys hear what I'm saying? That's a harder sale. I was like, "Oh, crap!"

 

So what I did is, and this is the big lesson here... I decided, like,"OK, what if somebody bought 10X Secrets through my affiliate link, what problems do I cause for that individual?" What problems does that cause when they buy 10X Secrets? What else might they want to know?

 

I was like, well, funnels, right?

 

10X Secrets is all about selling. Russell's the funnel guy, but that product is all about sales specifically. Specifically, stage selling.  

 

When you learn how to do that skill, it's very powerful. It's one of the reasons my funnels work really really well. It's one of the reasons why I do what I do. I can do what I do because I study stage selling.

 

Funny enough, selling in a funnel is like very similar to selling on a stage. As far as the delivery, they're a little different. The way you speak, the way you present, the way you're talking and pointing and all this stuff. Like that's its own skill set. But the psychology, it's very similar of what you're doing.

 

So anyways, I was like, well, what else do they need? What else would somebody need if they bought 10X Secrets through my link? "OK, funnels."

 

Well, I got this cool product called My Funnel Stache.... What if I just let people choose one of those funnels? So every asset I have about the webinar funnel,  e-com funnel, supplement funnel, or info product funnel. Whatever it is... there's lots of them.

 

And I will give them the training on how to build it.

 

I'll give them the share funnel, so it's pre-built.

 

I'll give them the email sequence. I'll give them the video that shows them the strategy of what makes it work.

 

There's all this stuff. I was like, "OK, cool, that's sexy. That's really sexy." But what else?

 

And I started thinking through, and I was like, "What if I sent out some leftover OfferMind swag to people?" We had some extra swag leftover - and this is the kind of swag we had:

 

We had a water bottle. This is the famous, iconic orange water bottle that a lot of you know.

 

A lot of you guys will be on my live funnel builds and watch me, I always have this thing with me. A lot of you guys ask me where I get it, where I have them.

 

So we talked to Nalgene, and they custom created some with Sales Funnel Radio on the bottle - which is kind of cool.

 

And so I was like, you get the bottle. (Actually, I can't remember if we did the bottle or not. Anyway, it's part of the swag.)

 

The notebook - it says Sales Funnel Radio across the top.

 

The cool branded pen.

 

I write a lot, probably more than you guys think I do. I listen to books and podcasts, and stuff like that less than you guys probably think I do, and I write probably more than you think I do. There's a big lesson in that.

 

So anyway, we got this sweet notebook for them, so people can take notes - because I know I talk a lot - and talk fast.

 

Then there's the famous Capitalist Pig shirt that everyone loves. On the back, it says Sales Funnel Radio.

 

My favorite is to wear those in airports and busy public places where I get the most dirty looks.

 

There's the "It's Monday, Baby” t-shirt.

 

If you guys follow me on Instagr...