SFR 195: How To Create A Quiz Funnel...

Boom! What's going on everyone?
It's Steve Larsen, this is Sales Funnel Radio... and today I'm going to teach you how to pull off a quiz funnel.

I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business.

The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.

Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.

My name is Steve Larsen, and welcome to Sales Funnel Radio.

What's up, guys?

I've actually been super stoked about this episode. So recently I've been doing this inside of my own funnels, which I'm very excited about. Now if you think about this, actually I'll just tell you...

One of the first products I was a part of when I first started working over at ClickFunnels was a... it's so funny, I say that phrase all the time. It's because there were so many projects going on all the time! Anyway, this was one of them towards the beginning.

I went through, and I started doing a deep dive of the top converting quizzes that were going on in other people's funnels. It was cool because Russell already knew what a lot of them were so he gave me a whole bunch of lists.

At the end of the quiz, it asked for the individual's information to get the opt-in and start a free mini-course, or start a whatever... or send them to a free plus shipping something.

One of the most successful funnels, before I worked with Russell, was a medical quiz,  though it wasn't for medical stuff...

It was the funnel hacking of me doing that quiz that made my first big funnel successful. My big first success story which I used as a case study when I applied for ClickFunnels -  which is kinda cool.

It was a quiz, and after they'd answered all these questions, it said, "Hey do you want your results? Put your email in here." And basically, depending on what they'd said inside the quiz, they were sent a specific email to invite them to a free plus shipping offer... and then you know how it goes after that. Up sales, all kinds of cool stuff.

So they sent traffic to that quiz, and I knew they were making a ton of money. It was kinda cool because of those first ClickFunnels projects was all these quizzes.

What I did is, I copied all of the quizzes as I went through them, I took the questions, and all of the possible answers for every single quiz and I put them on this sweet Excel sheet. I compared side by side, all the question ones, all the question twos, and so forth — the questions, and then all the possible answers.

It was funny because I started noticing all of these trends. All these trends in all of the quizzes. I'm kind of a patterns guy, which you guys can probably imagine by now.  I started looking through, and there's patterns. I was like, "Holy crap! Check this out."

All of the question number ones and twos are kinda asking the same area of stuff.

Interesting, question three and four-ish, around that part of the quiz, it transitions, and they're all asking this kind of stuff.

Then I get down to question six and seven,(most of them did not have more than seven questions... sometimes eight, but it was usually no more than that), and it was all the same kind of question throughout.

I was like, this is fascinating. Why is this happening? And  I started deep diving. I ended up writing this outline seeing the patterns of what was going on inside of each one of these quizzes. I actually went through my computer, and I found it, Woohoo!

So I'm going to go through and read this thing. I want to walk through some of the highest converting quizzes.

The reason I'm doing this right now, is because, if you guys had a chance to come to my recent live funnel build, (some of you guys were able to be on, which was really fun), I was teaching about how when you get a funnel out the door, I always start by focusing on hot traffic first. That is the easiest way to get money off the table.

Then you take that money, and you dump it into ads. Now your customers have funded the rest of the entire business.

I've never put a dollar of my own into my business EVER because of that principle - that play. I think of them as football plays. By running that marketing play. I've done that multiple times.

Now, when the hot traffic starts to dry up a little, and I need to go from hot to warm and expand the pot, there's multiple ways for me to do that. I could change who I'm targeting... there's a little bit of that that goes on when you start to widen the pot when you go from a hot audience to a little bit more of a warm audience. That's one option...

I could change the ad.

I could change what's going on in the funnel.

I could change the sales message.

I could adapt or change some of the offer.

But that's a lot of stuff to go switch.

One of the easiest things that I could do, rather than change the ad, or change the audience, or part of the sales message, is to merely change what people see when they click on your ad.

So instead of them seeing an opt-in page, I put something in front of that that lets me warm up the audience before I ever ask for an opt-in. And that's exactly what I've done here, and that's exactly what I wanted to walk through with you guys. That's why I do these quizzes and these little baby quiz funnels.

It lets my audience get warmed up to me before I ask them to opt-in or even go towards my main thing. In this instance, I'm using it in front of a webinar funnel.

So, what ended up happening is I went in, and I found out this crazy formula, and I was like, "Holy crap!" and ended up writing this dummy quiz for ClickFunnels so that we could change what people are seeing when they went to clickfunnels.com. It was a bunch of fun.

This was years ago; I don't remember what happened to this, However, I dug it back up, and I was like, "Holy crap, this is good stuff!"

So, first of all, I want to walk through just a few of the actual quizzes. Just a few of them tha...