SFR 192: My Coaching Contract Pt. 2...

Boom! What's going on everyone. It's Steve Larsen. This is Sales Funnel Radio and today I'm gonna do Part Two of my Coaching Contract.

I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine-to-five to take the plunge and build my million dollar business.

The real question is, how will I do it without VC funding or debt completely from scratch? This podcast is here to give you the answer.

Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.

My name is Steve Larsen and welcome to Sales Funnel Radio.

What's up guys? Hey, I had to chop us into two different episodes because it was a little bit longer. So anyway, this is the second half. I'm gonna pick right up where I left off. I'm going through 14 different rules that I make somebody follow when I decide and agree to coach them, or consult for them. So you're gonna start hearing these rules.

If you've not heard Part One, I'd go back and listen to that before you listen to this. It'll make more sense.

This is a result of me watching, not only just the marketing patterns that make somebody successful but the attitudes that have made someone successful.

What it is that they've been willing to enter into when I say, "Hey, here's the marketing piece. Hey cool, check it out... " And they're like, "I don't know if I'm willing to do that?" And 'why' they say that... or 'why' they're willing to dive in? So these are cool!

These are rules that I've written off the top of my head.

So just sort of a recap; I go in, and  I make them agree to a few things. This is a relationship, okay? So they're gonna do some things and then when they do, I will do these other things as well, okay?

I don't just go 100% without them going a hundred also. I match and I lean into the level that they are willing to be leaning as well.

Alright, hope you guys enjoy this. Let's cut right over to this...

This next part. I'm gonna go a little faster here.

Number Seven: "If you earnestly attempt to answer all questions on your own, then I will coach you to the answer."

This is a big one.

You guys remember there was a podcast episode I did a little bit ago called, My Greatest Asset. If you've not watched it, it went nuts. There was like 700 views within the first two hours on that video before I ever released it as an episode. That was crazy. That episode was freakin' awesome.

And what's interesting is one of the biggest issues that I find with people's attitudes is that they're like, "Well, I don't know where to find the answer for that?" Man, freakin' Google exists, alright? "Well, Steven, I just don't know how to do this and this anymore." YouTube it!

Holy crap, there's never been a time when there's been so much information readily available for everybody with such a lack of discipline on how to get it.

It drives me nuts, okay? So they're never allowed to just ask me.

This comes from a specific person in my history...

There was a leader that I had over a whole group of us, and anytime we had a question, he wouldn't ever answer it.

We were like, "Um, so what do we do about this, this, and this?" He was like, "Yeah, what would you do about that?"  And it drove us nuts! We'd be like, "Whoa, we don't know that's why we were gonna ask you!"  It's frustrating.

We were all so mad at the dude forever. And  he's like, he's like, "Oh man, yeah I wonder where you can find that out?"

For like six months, the dude never answered a question of ours, and it drove me nuts. Eventually, he told us, "Guys, my goal is to make you self-sufficient, not give you all the answers."

That was a huge lesson that has served me ever since that experience. That was eight or nine years ago. He was awesome. He changed my life just with that one lesson.

So when people come to me, if it's like a super tactical thing, I might help answer the question for them, but when it's a dumb question...

Whoever said there's no such thing as a stupid question? That's a stupid quote, okay! There is such a thing as a stupid question. It's the question that someone took no thought to try and answer on their own before they asked somebody else! Does that make sense? That's stupid. Stupid questions exist. Earnestly attempt to answer.

Number Eight: "You gotta buy success with your own time."

Somebody complimented me once on something I had done, and I said, "Oh, thanks. I bought it with my time." And they're like, "What do you mean?" I'd have lost a bunch of weight, and somebody was like, "Oh man, you're looking great." I was like, "Oh thanks, I bought the results with my time."

It was a super weird response, and I knew it was. They're like, "What do you mean?” I was like, "Well, you know, while most people are doing this, this, and this, I was exercising, or not eating." Does that make sense?

I found out like some people who are in this course that I was doing they were spending like maybe 10 minutes a day on what we were teachin' 'em and then they were like, "This doesn't work!" I was like, "You're not working." It's so stupid.

Does 10 minutes a day sound like obsession? No, and if you can't get obsessed over what you're learning or you're trying to do? You're probably not in the right thing.

It's easy for me to dominate in this game because I'm obsessed about the game. No one needs to make me obsessed with the game, you know. I mean no one 's like, "Alright, today, item number one on today's agenda, obsession."  It's just there, alright, it's ju...