SFR 186: My Latest Free Lead Source...

Boom! What's going on everyone? It's Steve Larsen, and this is Sales Funnel Radio.

 

Today, I'm going to share with you guys my latest source of free leads.

 

I spent the last four years learning from the most brilliant marketers today. And now, I've left my nine to five to take the plunge and build my million-dollar business.

 

The real question is, how will I do it without VC funding or debt? Completely from scratch. This podcast is here to give you the answer.

 

Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.

 

My name is Steve Larsen and welcome to Sales Funnel Radio. What's up, everyone?

 

Hey, I'm excited about this. This is actually - I'm going to actually cut over to a video real quick that I did inside of my group. And what I want to do is share with you guys, is how I added almost 3,000 people to my list in the last, I don't know, it's only been like seven weeks. I'm not promoting at all. I'm not. Anyway, it's been really, really cool.

 

I want to share with you guys what I've been doing, and it's a video that I did in my Facebook group. I walked through the strategy itself. So you're going to see me there, I think I'm jamming out to music for a little bit. But anyway, I think you guys will really like it.

 

It's been super, super helpful. It lets me tie in some automation where I can grab leads out on Facebook and push them into my ClickFunnels list automatically and straight into action funnels - which is super epic.

 

So before I spoil it, let's cut over there so you guys can see it in action. Bye.

 

So every day I go in, and it's my habit, every single day I jump on in, and I bring people into the group.

 

And what I'm doing... (Replies to FB comments) Hey, what's up, how's it going? James, how you doing, dude? How's it going, Carrie?

 

So every day, I go in, and I approve people into the group.

 

When I first started, there was this big rush because I had launched and the hot traffic always comes in. But it's consistently brought in anywhere from 20 to 30 to 40, sometimes 50 people a day.

 

Now we're hitting like a 100 people a day trying to join the group - which is awesome!

 

(Jamming to music) Makes me want to go longboard.

 

Man, I used to bomb hills growing up on my longboard - barefoot. Like 45mph with my brother following me behind in a car so he could clock how fast I was going. It was stupid- don't do that.

 

Alright, let me pause that (pauses music).

 

Okay, so I've been going in, and you have something that you're selling, it's all about list building strategies. Even before we have something to sell, it's all about list building strategies...

 

The only asset that is actually on the internet, the only asset you have in general is the list... not the product... not anything else.

 

And I just barely went through this.

 

About three or four months ago, I went in, and there was a company I was doing stuff with, and it turns out that they were not a good company. They were like stealing from people and crap - and I had no idea.

 

And because I had a list, I could pick up, and I could move to something else, and it was not a big issue.

 

If I didn't have a list, if I didn't have a following, it would have been an issue.

The list is the asset. The list is the ONLY asset!

 

And so what's interesting is when you have something to sell, then it's all about putting more people into the pipeline...

 

There's only 3 ways to grow a company. And I can't remember, who said this, I think it was Jay Abraham -I think so. He said, "There's only 3 ways to grow a company. Let's write them down here, so we all got them.

 

3 ways to grow:

 

#1: The first way to grow a company is just to get more customers.

 

#2:  the second way to grow a company is you just get them to pay more money.

 

#3: The third way to grow a company is you just get them to pay more money, more frequently.

 

That's it! That's all it is.

 

So when you have something that you are actually selling ... you've got a product up here, and the product is like, "Whoo check it out, I've got a sweet product" - that's the only way you can grow it:

 

#More customers.

 

#More money.

 

# More money, more frequently - or money more frequently, i.e., increase the frequency that they're actually paying you.

 

So that's what I have been doing.

 

The reason that I ask for people's email address before I let them into my group is for several reasons from a business standpoint:

 

#1: It's a symbol to me that they are willing to exchange something for the value I give.

 

If someone can't give me their freaking email address, (you guys know the value I drop in this group) I'm not going to let them in the group. If they're like, "You know what, I'm going to see if this is worth it?" "No! Wrong order!" I don't even care.

 

I had 102 people ask to join the group today,  and when I whittle out all the people who didn't give me their email or didn't agree to not self-promo, it went from 102 people down to 72. And that's pretty accurate - it's about a third.

 

A fourth, to a third of the people who ask to join the group every day, I'm rejecting. I'm like, "Nope, you're gone. Nope, you're gone. Nope, you're gone. Nope, you're gone." Isn't that interesting? So I'm rejecting them. I'm getting rid of them. That's one of the first barriers to entry I have.

 

Six months ago, seven months ago, the only way I was building a list was by pushing people over to a squeeze page, but what I do now is I ask people for their email address as a symbol to me that they're willing to contribute to this relationship.  Because what I drop in this group...

 

A lot of you guys have stated that this should be a paid group, and I know that. This is a place for me to geek out and nerd out when I learn stuff. I'm like, "This is sick." There's no one for me to talk to. You know what I mean?  I don't work at ClickFunnels anymore, so you guys are, like “for me."

 

It's like "Oh man, I want to be able to share some of this cool stuff that's going on."

 

And so anyway...

 

#1: It's a sign to me that they're willing to contribute to the relationship, so I ask number one, for their email address. That's the first reason why.

 

The second reason why I ask for people's email address is because of this...

 

Now I want to share something cool with you guys, and a cool resource I've created for you guys.

 

I don't think a lot of you guys know about it yet - th...