SFR 181: My Best Marketing Resources...

 

"marketing resources" "list of marketing tools" "advertising effectiveness"

 

I get asked A LOT what my favorite this or that is. SO I decided to document what they are and keep them on all one page. Here's the scoop…

 

With the help of some amazing marketing resources, I’m able to run a mean lean team. I’m bringing in the money while buying back some of my time and optimizing my business.

 

What I’m going to share with you works.

 

I’m not some guru who only makes an income from telling other people how to make money.

 

My business makes me more money than the coaching I do.  I’m walking my talk.

LEARNING TO COUNT

 

Let me tell you a story…

 

When I went through my basic training in the army, you’d get a bonus if you signed up for AIT - which means Advanced Individual Training.

 

My family was pretty broke at the time, so it seemed like a good thing to do.

 

I was an ammo specialist. I was an 89 bravo, and my role was to learn pretty much every round of ammo (except for nuclear) that the military had.

 

As part of the training, I had to spend weeks memorizing ammo stats and nomenclature. So that when someone said, "Hey, we need this many rounds of 556 and 762  or go get some freakin' grenade launcher ammo."  I’d know what to grab. It was cool.

 

However, what was challenging for me was that everything was dumbed down to a third-grade-level because a lot of people come straight out of high school.

 

So they spent two freakin' days teaching us how to COUNT.

 

I was so bored that I actually started getting depressed for the first time in my life.

 

SMOKE AND MIRRORS

 

One day, during the training, we were sitting in the chow hall and there was this guy who was in my platoon sat across from me.

 

Anyway, we're all chatting and this guy tells me that he has a Ph.D. which was a pretty unusual thing for someone to have in that situation.

 

I was like, "That's crazy! No way. What’s your Ph.D. in?"  And he starts to tell me that he wrote a report and I handed it into a guy who's a Ph.D. teacher and that he really liked the report, “So I have a PhD."

 

The rest of the soldiers around us were like, "Wait a second dude, you need to clarify what you just said."

 

He said, "Yeah man, I wrote this report, it was super cool and I handed it up to this guy who teaches some classes at Ph.D. levels, and he really liked it - so I got a Ph.D."

 

And he started trying to convince me and the rest of the soldiers that he had a Ph.D.

 

I was like, "Are you kidding me? You don't have a freaking Ph.D., dude. Do you have a certificate?"

 

And he's like, "No, but I have the equivalent of a Ph.D. brain." I am extremely smart."

 

And he just kept saying, "I am extremely smart. I can tell you all kinds of things." I said, "Oh, yeah, like what?" What? Tell me stuff dude, tell me!"

 

Because anytime someone says that, you instantly start to wonder if they really are... you know what I mean?

 

The reason I’m bringing up this story up is because this happens in marketing all the time.

I’M NOT LISTENING

For a long time, one of the biggest strategies on the Internet wasto go write an ebook full of the top resources for different areas. But really it was just a big list of affiliate links!

 

Now there’s nothing wrong with affiliate links, #affiliateoutrage.

 

However, someone who has just put together a list without having any experience of the subject is a crappy person to listen to.

For example, if I ever start to give you style guidance - you have my permission to ignore me.

 

If I start standing up and start talking to you guys about something that I don't have mastery in. Don't listen to me. I'm not gonna do that anyway, because I'm super conscious about it.

 

But if you’re trying to learn offer creation or funnel building - well, that’s kinda my jam. That's what I'm known for, and that's what I’ve done EVERY DAY for years - so listen up.

BEST MARKETING RESOURCES

 

(Did you notice that seamless segue ;-))

If you’re thinking, "Steven, what the heck are you talking about? Well, I want you to know that I’ve launched a  really cool resource called Best Marketing Resources.

 

It’s my hub for all of the resources that I use to pull off my business.

 

It took for freakin' ever for me to create this thing.

 

I created it because people always ask me, “Stephen, what's your favorite tool for ----- (fill in the blank)?"

So I decided to make a hub where I just put all of my favorite tools in one place. I literally went through my business bank statement and counted them up.

 

It’s like a living breathing list of marketing tools that I’m gonna keep constantly updated with the most up to date resources that I use in my business.

 

And EVEN BETTER THAN THAT…

 

Each tool has its own video that shows you how I use it in my business.

 

I teach the exact strategy of how I use that tool in my company. So you get to see exactly how to use it and WHY I have so much love for it.

 

Underneath each video is a link directly to the resource.  

 

A lot of them are my affiliate links - but if that annoys you, you just gotta get over. You don’t have to use them, but if I’ve provided value - why wouldn’t you?

CHEESE AND MARKETING

 

The reason I created the Best Marketing Resources hub is that if you're trying to learn something, them it’s best to learn from a person who’s actually doing the thing they’re teaching.

 

The person who has what Russell calls, “THE BIGGEST PIECE OF CHEESE”

 

There are some people, and I'm not gonna name names, that give me advice in certain realms that they have no mastery over. I listen...